CRM Process

CRM Business Case

Tested Systems & Pilot ProcessesTraining MaterialsPerformance & Compensation SystemsCRM MetricsChange Management Plan

Current Process MapsCurrent CustomerExperiences MapsCustomer Data InventoryCurrent Organizational SystemsTechnology Infrastructure

Voice of CustomerCustomer SegmentsVusiness StrategiesBusiness Environment & Competitive AnalysisInternal Interviews & Readiness & AssessmentsGap AnalysisIssues & OpportunitiesRisk AnalysisBusiness Requirements (Processes)

CRM Business Case & Proposal

1CRM Destination

2CRM Blueprint

4CRM Implementation

Desired Process MapsDesired Customer Experiences MapsCustomer Information RequirementsOrganizational RequirementsTechnology Requirements

3CRM Construction