Marketing Planing Process

Step 2Identify TargetAarkets

Step 1Analyze PresentMarketing Situation

Step 6Implement MarketingProgram(s)

Step 3Detemine MarketingObjectives

Step 5Develop Pian Actionto Implement Marketing

Step 4Select AppropriateMarketing Mix

Step 7Establish Control and Evaluation Critoria

Step 8Implement Contorl and Evaluation Procedures