Strategic planning

2011-10-17 10:25:11 举报
Strategic planning
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Strategic planning can be defined as the process of identifying organizational objectives and the actions needed to achieve those objectives. It involves analyzing such areas as finance, marketing, and human resources to determine the capacities of the organization to meet its objectives. The process of strategic planning can be thought of as circular in nature. As the figure shows, the process begins with identifying and recognizing the philosophy and mission of the organization.
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