Results Chain Example
2012-06-25 17:14:38 0 举报
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Whenever an initiative is added, such as a change to the business, a process redesign, a training effort or an IT project, it is necessary to consider to what measurable outcome it will contribute, how it will contribute and who is accountable for the outcome.
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Initiatives - Actions that contribute to one or more outcomes
I2Reengineer downstream processes
O8Increased \"life cycle\" product opportunities identified
O1Increased accessibility of customer information to representative
Contributions
O4 Decreased operations costs
O6Increased customer satisfaction
O2Decreased customer service time
Outcomes
Initiatives
O3 Decreased number of reps
O9 Increased sales of new products
O7 Maintained customer base
O5Increased personalized service
I3Train representatives in cross-selling
I1Implement customer information system.
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