digital strategy
2012-10-31 11:41:59 9 举报
登录查看完整内容
为你推荐
查看更多
The illustration is a customized representation based on the current digital drivers – impacting all the four strategic perspectives. Remind your CFOs that in order to prosper financially, first you need customers and for winning new customers, you need to get in line with their expectations. Mostly likely, in today’s business scenarios what needs to be done for two major perspectives (Internal Processes and Learning & Growth) SHOULD be driven by what the customer anticipates.
作者其他创作
大纲/内容
Measure improvements in average consumer spendon your brand's online community for the products/services
Measure promotionalresponse rate with socialenabledcommerce
Try and understand whatleverage points areimprtant to your CFOs
Design an attractivecustomer exprience(CX) roadmap
Measure the saving on thereturn rate for products
Internal Process
Develop innovativemarketingcommunicationprogram
Invest in digitaltechnologies tocreate efficiency
Ensure deepunderstanding ofcustomer behavior
Learning and Growth
Customers
Design appropriatebusiness modelsand new sourcesfor growth
Develop effectivecustomerrelationshipmanagement
Build relationship and helpexectives understand the\"digital\" relevance
0 条评论
回复 删除
下一页
