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The Valid Public Relations Metrics Framework

2012-11-07 10:12:06   1  举报

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有效的公关指标框架（Valid Public Relations Metrics Framework）是一种用于衡量和评估公关活动效果的工具。它包括一系列关键绩效指标（KPIs），如媒体曝光度、品牌知名度、舆论分析和客户满意度等，以帮助组织了解其公关策略的成功程度。通过使用这个框架，企业可以更好地监控和调整其公关活动，确保与目标受众建立积极的关系，提高品牌形象和声誉。

Valid

metrics framework

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作者其他创作

大纲/内容

Target AudienceEffect

Knowledge/Understanding

ORGANIZATIONBUSINESSRESULTS

Awareness

Public RelationsActivity

Action

The Valid Public Relations Metrics FrameworkThese guidelines are intended to help PR practioners identify a palette of Valid Metrics that will deliver meaningful measurement to reflect the full contribution of Public Relations.

Intermediary Effect

COMMUNICATIONS/MARKETING STAGES

COMMUNICATIONS PHASES

Support/Perference

Interest/Consideration