Marketing and its contribution to effective management
2012-11-28 15:21:11 0 举报
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Production
The development of long-term relationships with distributors and customers
Customization offered where possible
Marketing
zero set-up time
Detailed competitor and customer analysis with results being fed into the strategy development process
Distinctive advertising and promotional appeals
Working with customers to identify new leads and opportunities and how they might be met
Aggressive value for money
Sales
An emphasis upon developing long-term relationships with a small number of high-quality suppliers
A search for new markets and opportunities
Benchmarketing inside and outside the industry
A recognition of need for effective customer process management
Working with customers
An emphasis upon best practice
Design and Engineering
Fast and regular customer feedback marketing in order to close the loop
Zero or minimal inventory levels
A policy of not compromising on quality
Benchmarking inside and outside the industry
Low financing changes
Purchasing
Rapid and constant product improvement
A well-formulated pricing strategy and clear value for money offer
Just in time and lead manufacturing
Customers
A proactive competitive stance and anemphasis upon innovation and creativity
Lateral thinking in the search for new ideas
Constant environmental analysis and interpretation
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