The TOWS framework
2012-11-30 12:30:00 1 举报
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TOWS分析框架是一种简单易用的策略分析工具，它是由美国智囊团提出的。TOWS是英文Threats（威胁）、Opportunities（机会）、Weaknesses（劣势）和Strengths（优势）的首字母缩写，代表分析企业外部环境和内部条件时，可以从这四个方面进行梳理。TOWS分析法可以帮助企业识别所处的环境和自身的优势与劣势，从而将公司的战略与资源因素进行结合，并在此基础上进行深入的研究分析 。
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Step 7: Prepare the contingency plans.
Step 4: Prepare a detailed strengths and weaknesses audit of(a) the management and organization; (b) operations; (c) finance;(d) marketing; and (e) the other parts of the organization.
The audit of the organization'sinternal resources
Step 1: Prepare a profile of the enterprise which embraces (a) the type of business;(b) itsgeographic domain;(c) the competitive situation; and (d) the preoccupationsand culture of the senior management team.
The present andfuture externalenvironments
The actions neededto achieve theorganization'soverall purposeand objectives
Step 6 :Make the strategic choices.
Step 5: Identify the strategic choice facing the organization.
Basic questionsconceming theinternal and externalenvironments
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