A stimulus–response model of buyer behaviour
2012-11-30 17:33:48 2 举报
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The buyer's black box
MarketingfactorsProductPriceAdvertisingDistribution
EnvironmentalfactorsEconomicSocialPoliticalTechnological
The buyer's buying decision
BuyerCharacteristicsCulturalSocialPersonalPsychological
The choice of:ProductBrandDealerQuantityPurchasing timing
Outputs
Extermal stimuli
Buyer decisionprocessesRecognition ofthe problemThe serachfor informationEvaluationDecisionPost purchasebehaviour
Inputs
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