Developing the mission statement

The organizational focus

Values - What do we see to be important? - How should our people behave? - What do we want to be known for?

CSFs - What sre we good at? - What are we good at? - How are we perceived? - What can we do to strengthen or leverage our position?

Internal

General role - What sort of organization do we want to be?

Narrow

External

Broad

The scope of the organization's activity