THE LOGO DESIGN PROCESS

SKETCHING IDEAS

GIVE CUSTOMER 2 OR 3 CHOICES

CUSTOMER INDUSTRIAL RESEARCH

RESEARCH OF CUSTOMER’S COMPETITOR

REVIEW

MODIFY DETAILS

RESEARCH PROCESS

UNDERSTAND THE COMPETITIVE TRENDS

CREATE SCALABLE DESIGN

COLLECT OPINIONS FROM TARGET AUDIENCE

RESEARCH OF TARGET AUDIENCE

UNDERSTANDING CUSTOMER NEEDS

CUSTOMER INTRODUCTION

START

COLLECT OPINIONS

COMPLETE

RAISING QUESTIONS

LEARN FROM FEEDBACK

CUSTOMER BUSINESS RESEARCH

COLLECT FEED BACK

CUSTOMER FINALIZATION

READING CAREFULLY

DRAFT SKETCHES

CAREFUL THOUGHT

FINISH MULTIPLE VERSIONS OF DRAFT

CHOOSE THE RIGHT GRAPHIC DESIGN SOFTWARE

SUBMIT THE REVISIONS

LOGO PRESENTATION

DIGITIZING

SEEK INSPIRATION

MAKE MOTES

SEND TO CUSTOMER

INDUSTRY TRENDS ASSESSMENT

COMPLETE SEND FINAL VERSION IN CORRECT FORMAT

ANALYSIS OF COMPETITOR