微商成交篇

2017-01-03 14:48:44   0  举报

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AI智能生成

在微商的世界里，成交是每个商家追求的目标。成功的微商不仅需要拥有优质的产品，更需要精准的营销策略和良好的服务态度。他们会通过各种方式吸引潜在客户，如发布吸引人的产品信息、提供专业的咨询服务等。一旦客户产生购买意愿，微商会及时跟进，解答客户的疑问，提供便捷的购物体验。在整个过程中，微商始终保持热情和耐心，以确保客户的满意度。只有这样，才能在竞争激烈的微商市场中取得成交，实现商业目标。

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宋体;mso-bidi-font-family:+mn-cs;mso-bidi-theme-font:minor-bidi;color:black; mso-font-kerning:12.0pt;language:zh-CN;font-weight:bold;mso-style-textfill-type: solid;mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%">打造无敌销售文案

<span style="font-family:宋体;mso-ascii-font-family:Arial;mso-fareast-font-family:宋体; mso-bidi-font-family:+mn-cs;mso-bidi-theme-font:minor-bidi;color:#E72520; mso-color-index:4;mso-font-kerning:12.0pt;language:zh-CN;font-weight:bold; mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:accent1; mso-style-textfill-fill-color:#E72520;mso-style-textfill-fill-alpha:100.0%">（<span style="font-family:Arial;mso-ascii-font-family:Arial;mso-fareast-font-family: 宋体;mso-bidi-font-family:+mn-cs;mso-bidi-theme-font:minor-bidi;color:#E72520; mso-color-index:4;mso-font-kerning:12.0pt;language:en-US;font-weight:bold; mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:accent1; mso-style-textfill-fill-color:#E72520;mso-style-textfill-fill-alpha:100.0%">3<span style="font-family:宋体;mso-ascii-font-family:Arial;mso-fareast-font-family:宋体; mso-bidi-font-family:+mn-cs;mso-bidi-theme-font:minor-bidi;color:#E72520; mso-color-index:4;mso-font-kerning:12.0pt;language:zh-CN;font-weight:bold; mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:accent1; mso-style-textfill-fill-color:#E72520;mso-style-textfill-fill-alpha:100.0%">）数字思维<span style="font-family:宋体;mso-ascii-font-family:Arial;mso-fareast-font-family:宋体; mso-bidi-font-family:+mn-cs;mso-bidi-theme-font:minor-bidi;color:black; mso-font-kerning:12.0pt;language:zh-CN;mso-style-textfill-type:solid; mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%">，标题有数字更能具体体现文章的主要内容，用户看到数字是非常敏感的，这里要注意的是：<span style="font-family:Arial;mso-ascii-font-family:Arial;mso-fareast-font-family: 宋体;mso-bidi-font-family:+mn-cs;mso-bidi-theme-font:minor-bidi;color:black; mso-font-kerning:12.0pt;language:en-US;mso-style-textfill-type:solid; mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%">9<span style="font-family:宋体;mso-ascii-font-family:Arial;mso-fareast-font-family:宋体; mso-bidi-font-family:+mn-cs;mso-bidi-theme-font:minor-bidi;color:black; mso-font-kerning:12.0pt;language:zh-CN;mso-style-textfill-type:solid; mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%">比九的传播效果会更好，也就是用阿拉伯数字效果好。如<span style="font-family:宋体;mso-ascii-font-family:Arial;mso-fareast-font-family:宋体; mso-bidi-font-family:+mn-cs;mso-bidi-theme-font:minor-bidi;color:black; mso-font-kerning:12.0pt;language:en-US;mso-style-textfill-type:solid; mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%">《<span style="font-family:宋体;mso-ascii-font-family:Arial;mso-fareast-font-family:宋体; mso-bidi-font-family:+mn-cs;mso-bidi-theme-font:minor-bidi;color:black; mso-font-kerning:12.0pt;language:zh-CN;mso-style-textfill-type:solid; mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%">微商<span style="font-family:Arial;mso-ascii-font-family:Arial;mso-fareast-font-family: 宋体;mso-bidi-font-family:+mn-cs;mso-bidi-theme-font:minor-bidi;color:black; mso-font-kerning:12.0pt;language:en-US;mso-style-textfill-type:solid; mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%">3<span style="font-family:宋体;mso-ascii-font-family:Arial;mso-fareast-font-family:宋体; mso-bidi-font-family:+mn-cs;mso-bidi-theme-font:minor-bidi;color:black; mso-font-kerning:12.0pt;language:zh-CN;mso-style-textfill-type:solid; mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%">天内吸收<span style="font-family:Arial;mso-ascii-font-family:Arial;mso-fareast-font-family: 宋体;mso-bidi-font-family:+mn-cs;mso-bidi-theme-font:minor-bidi;color:black; mso-font-kerning:12.0pt;language:en-US;mso-style-textfill-type:solid; mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%">2000<span style="font-family:宋体;mso-ascii-font-family:Arial;mso-fareast-font-family:宋体; mso-bidi-font-family:+mn-cs;mso-bidi-theme-font:minor-bidi;color:black; mso-font-kerning:12.0pt;language:zh-CN;mso-style-textfill-type:solid; mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%">位精准用户的技巧！<span style="font-family:宋体;mso-ascii-font-family:Arial;mso-fareast-font-family:宋体; mso-bidi-font-family:+mn-cs;mso-bidi-theme-font:minor-bidi;color:black; mso-font-kerning:12.0pt;language:en-US;mso-style-textfill-type:solid; mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%">》《2015<span style="font-family:宋体;mso-ascii-font-family:Arial;mso-fareast-font-family:宋体; mso-bidi-font-family:+mn-cs;mso-bidi-theme-font:minor-bidi;color:black; mso-font-kerning:12.0pt;language:zh-CN;mso-style-textfill-type:solid; mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%">年微商最实战的<span style="font-family:Arial;mso-ascii-font-family:Arial;mso-fareast-font-family: 宋体;mso-bidi-font-family:+mn-cs;mso-bidi-theme-font:minor-bidi;color:black; mso-font-kerning:12.0pt;language:en-US;mso-style-textfill-type:solid; mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%">10<span style="font-family:宋体;mso-ascii-font-family:Arial;mso-fareast-font-family:宋体; mso-bidi-font-family:+mn-cs;mso-bidi-theme-font:minor-bidi;color:black; mso-font-kerning:12.0pt;language:zh-CN;mso-style-textfill-type:solid; mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%">种玩法<span style="font-family:宋体;mso-ascii-font-family:Arial;mso-fareast-font-family:宋体; mso-bidi-font-family:+mn-cs;mso-bidi-theme-font:minor-bidi;color:black; mso-font-kerning:12.0pt;language:en-US;mso-style-textfill-type:solid; mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%">》.

<span style="font-family:Arial;mso-ascii-font-family:Arial;mso-fareast-font-family: 宋体;mso-bidi-font-family:+mn-cs;mso-bidi-theme-font:minor-bidi;color:#E72520; mso-color-index:4;mso-font-kerning:12.0pt;language:en-US;font-weight:bold; mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:accent1; mso-style-textfill-fill-color:#E72520;mso-style-textfill-fill-alpha:100.0%">1<span style="font-family:宋体;mso-ascii-font-family:Arial;mso-fareast-font-family:宋体; mso-bidi-font-family:+mn-cs;mso-bidi-theme-font:minor-bidi;color:#E72520; mso-color-index:4;mso-font-kerning:12.0pt;language:zh-CN;font-weight:bold; mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:accent1; mso-style-textfill-fill-color:#E72520;mso-style-textfill-fill-alpha:100.0%">）目标定位 <span style="font-family:Arial;mso-ascii-font-family:Arial;mso-fareast-font-family: 宋体;mso-bidi-font-family:+mn-cs;mso-bidi-theme-font:minor-bidi;color:#2A82B0; mso-color-index:1;mso-font-kerning:12.0pt;language:zh-CN;mso-style-textfill-type: solid;mso-style-textfill-fill-themecolor:text1;mso-style-textfill-fill-color: #2A82B0;mso-style-textfill-fill-alpha:100.0%">    <span style="font-family:宋体; mso-ascii-font-family:Arial;mso-fareast-font-family:宋体;mso-bidi-font-family: +mn-cs;mso-bidi-theme-font:minor-bidi;color:black;mso-font-kerning:12.0pt; language:zh-CN;mso-style-textfill-type:solid;mso-style-textfill-fill-color: black;mso-style-textfill-fill-alpha:100.0%">首先你要清楚你要写的什么类型的软文，你的软文受众群体是谁？只有细分化了你的软文传播的效果才能更好。

<span style="font-family:Arial;mso-ascii-font-family:Arial;mso-fareast-font-family: 宋体;mso-bidi-font-family:+mn-cs;mso-bidi-theme-font:minor-bidi;color:#E72520; mso-color-index:4;mso-font-kerning:12.0pt;language:en-US;font-weight:bold; mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:accent1; mso-style-textfill-fill-color:#E72520;mso-style-textfill-fill-alpha:100.0%">2<span style="font-family:宋体;mso-ascii-font-family:Arial;mso-fareast-font-family:宋体; mso-bidi-font-family:+mn-cs;mso-bidi-theme-font:minor-bidi;color:#E72520; mso-color-index:4;mso-font-kerning:12.0pt;language:zh-CN;font-weight:bold; mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:accent1; mso-style-textfill-fill-color:#E72520;mso-style-textfill-fill-alpha:100.0%">）分析痛处 <span style="font-family:Arial;mso-ascii-font-family:Arial;mso-fareast-font-family: 宋体;mso-bidi-font-family:+mn-cs;mso-bidi-theme-font:minor-bidi;color:#2A82B0; mso-color-index:1;mso-font-kerning:12.0pt;language:zh-CN;mso-style-textfill-type: solid;mso-style-textfill-fill-themecolor:text1;mso-style-textfill-fill-color: #2A82B0;mso-style-textfill-fill-alpha:100.0%">    <span style="font-family:宋体; mso-ascii-font-family:Arial;mso-fareast-font-family:宋体;mso-bidi-font-family: +mn-cs;mso-bidi-theme-font:minor-bidi;color:black;mso-font-kerning:12.0pt; language:zh-CN;mso-style-textfill-type:solid;mso-style-textfill-fill-color: black;mso-style-textfill-fill-alpha:100.0%">找到了你的目标群体之后，还要分析这一类目标客户目前遇到哪些困难和问题，你能帮助到他们什么？能为他们解决什么问题？分析痛点之后你要描述自己的产品对他们有什么好处，让用户感觉你是切切实实地帮助他们，这样有利于培养客户的信任感。

<span style="font-family:Arial;mso-ascii-font-family:Arial;mso-fareast-font-family: 宋体;mso-bidi-font-family:+mn-cs;mso-bidi-theme-font:minor-bidi;color:#E72520; mso-color-index:4;mso-font-kerning:12.0pt;language:en-US;font-weight:bold; mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:accent1; mso-style-textfill-fill-color:#E72520;mso-style-textfill-fill-alpha:100.0%">3)<span style="font-family:宋体;mso-ascii-font-family:Arial;mso-fareast-font-family:宋体; mso-bidi-font-family:+mn-cs;mso-bidi-theme-font:minor-bidi;color:#E72520; mso-color-index:4;mso-font-kerning:12.0pt;language:zh-CN;font-weight:bold; mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:accent1; mso-style-textfill-fill-color:#E72520;mso-style-textfill-fill-alpha:100.0%">正文内容： <span style="font-family:宋体;mso-ascii-font-family:Arial;mso-fareast-font-family:宋体; mso-bidi-font-family:+mn-cs;mso-bidi-theme-font:minor-bidi;color:black; mso-font-kerning:12.0pt;language:zh-CN;mso-style-textfill-type:solid; mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%">注意文章的逻辑结构要清晰，不要读者看了半天不明白你的主要意思。软文的字体要适当，不要太大也不要太小。文章要注意排版留白，这样读者看起来不会那么累。

<span style="font-family:Arial;mso-ascii-font-family:Arial;mso-fareast-font-family: 宋体;mso-bidi-font-family:+mn-cs;mso-bidi-theme-font:minor-bidi;color:#E72520; mso-color-index:4;mso-font-kerning:12.0pt;language:en-US;font-weight:bold; mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:accent1; mso-style-textfill-fill-color:#E72520;mso-style-textfill-fill-alpha:100.0%">4<span style="font-family:宋体;mso-ascii-font-family:Arial;mso-fareast-font-family:宋体; mso-bidi-font-family:+mn-cs;mso-bidi-theme-font:minor-bidi;color:#E72520; mso-color-index:4;mso-font-kerning:12.0pt;language:zh-CN;font-weight:bold; mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:accent1; mso-style-textfill-fill-color:#E72520;mso-style-textfill-fill-alpha:100.0%">）你是谁： <span style="font-family:宋体;mso-ascii-font-family:Arial;mso-fareast-font-family:宋体; mso-bidi-font-family:+mn-cs;mso-bidi-theme-font:minor-bidi;color:black; mso-font-kerning:12.0pt;language:zh-CN;mso-style-textfill-type:solid; mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%">也就是说在正文当中要体现出你的个人情况，个人介绍、品牌介绍以及产品介绍要阐述清楚，让读者有一个清晰直观的了解。此处应该写出自己与产品之间的故事，让产品的形象更生动。

<span style="font-size:16.0pt;font-family:宋体;mso-ascii-font-family:宋体;mso-fareast-font-family: 宋体;mso-bidi-font-family:+mn-cs;mso-bidi-theme-font:minor-bidi;color:#E72520; mso-color-index:4;mso-font-kerning:12.0pt;language:en-US;font-weight:bold; mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:accent1; mso-style-textfill-fill-color:#E72520;mso-style-textfill-fill-alpha:100.0%">5<span style="font-size:16.0pt;font-family:宋体;mso-ascii-font-family:宋体;mso-fareast-font-family: 宋体;mso-bidi-font-family:+mn-cs;mso-bidi-theme-font:minor-bidi;color:#E72520; mso-color-index:4;mso-font-kerning:12.0pt;language:zh-CN;font-weight:bold; mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:accent1; mso-style-textfill-fill-color:#E72520;mso-style-textfill-fill-alpha:100.0%">）你找我做什么 <span style="font-family:宋体;mso-ascii-font-family:Arial;mso-fareast-font-family:宋体; mso-bidi-font-family:+mn-cs;mso-bidi-theme-font:minor-bidi;color:black; mso-font-kerning:12.0pt;language:zh-CN;mso-style-textfill-type:solid; mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%">你找我做什么指的是你的目的，你的目的肯定是为了给客户解决所需的问题。你的产品或者你个人能够为客户解决那些问题，这才是吸引客户的亮点，也是整个文章的亮点。这部分也能够让知道你的产品或服务对他有什么帮助，产生共鸣从而相信你。