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Positioning Strategy Development Process

2012-11-20 15:30:34 79 举报
Positioning Strategy Development Process
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POSITIONING STRATEGIES applies a proven strategy development methodology, based on Four Forces of Positioning model, to the complex issues surrounding product, service and corporate positioning.
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Process
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大纲/内容
DifferentiationStrategyCrate Roadmapfor Technologyand ProductAnalyze Implicationsof Positioning onBusiness ModelDevelopment Plans forPositioning Roll-inand Roll-out
VisionDefinitionIdebtify Current andPotential Trends inEnvironmentIdentify OurAction Barriersand EnginesArticulate UnexpectedBenefits andAlternative Future
Risk ProfileAnalysisIndentify PotentialSegments andUnmet NeedsMatch Differentiator toNeeds in aPositioning StatementGreate MarketSegmentPenetration Plan
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