The organizational learning process
2012-12-03 16:45:26
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- ensuring that full use is made of the information in the development of strategy and tactics
Data collectionand marketscanningOpen-mindedenquiry
DatadistributionWidespread informationdistribution
- learning from experience- ensuring that failures are not repeated- learing from best practice
- identifying in advance what market information is needed and hoe it can best be used
Reflection on the outcomes andfurther learingThe systematicevaluation of outcomes
Accessible memory
- market scanning- close customer contact- the purchase of decision insurance- benchmarking- continuous learing- going beyond the obvious
Augmented memory
- cutting out distribution blockages- the development of accessible databases- keeping the data flowing
Action in the formof the developmentof strategies and tacticsInformationutilization
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