digital strategy
2012-10-31 11:41:59 0 举报The illustration is a customized representation based on the current digital drivers – impacting all the four strategic perspectives. Remind your CFOs that in order to prosper financially, first you need customers and for winning new customers, you need to get in line with their expectations. Mostly likely, in today’s business scenarios what needs to be done for two major perspectives (Internal Processes and Learning & Growth) SHOULD be driven by what the customer anticipates.
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Measure improvements in average consumer spendon your brand's online community for the products/services
Measure promotionalresponse rate with socialenabledcommerce
Try and understand whatleverage points areimprtant to your CFOs
Design an attractivecustomer exprience(CX) roadmap
Internal Process
Develop innovativemarketingcommunicationprogram
Invest in digitaltechnologies tocreate efficiency
Ensure deepunderstanding ofcustomer behavior
Learning and Growth
Customers
Design appropriatebusiness modelsand new sourcesfor growth
Develop effectivecustomerrelationshipmanagement
Build relationship and helpexectives understand the\"digital\" relevance
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