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Price-Reaction Program for Meeting a Competitor's Price Cut

2014-09-28 19:09:28 2 举报
Price-Reaction Program for Meeting a Competitor's Price Cut
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Stable Price Under Conditions of a kinked demand curve
Stable Price Under Conditions of a kinked demand curve
region price index structure
region price index structure
Stable Price Under Conditions of a kinked demand curve
Stable Price Under Conditions of a kinked demand curve
Sales Pricing Process Within Budget Promotion Price
Sales Pricing Process Within Budget Promotion Price
K AND T program
K AND T program
s
s
price
price
Price-Reaction Program for Meeting a Competitor's Price Cut
Price-Reaction Program for Meeting a Competitor's Price Cut
Approaches to competitor analysis
Approaches to competitor analysis
Identifying a competitor’s response profile
Identifying a competitor’s response profile
Price-Reaction Program for Meeting a Competitor's Price Cut
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大纲/内容
Is the price likely to sigificantly hurt our sales?
How much has this price been cut
Yes
By less then 2%Include a cents-off coupon for the next purchase
By more than 4%Drop price to competitor's price
No
Hold our price at present level; continue to watch competitor's price
By 2-4%Drop price by half of the competitor's price cut
Is it likely to be a permanent price cut?
Has competitorcut his price
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