class diagram
2015-03-01 19:34:00 1 举报1233
作者其他创作
大纲/内容
Interview
Phone/Skype/F2F
PHASE 3
In-depth Interviews
If needed
Practice Interview
SSE/KTH
Questionnaire to identify persona
Hypothesized Persona
+ SURVEY1. Background2. Demographics3. Identifiers+INTERVIEW4. Real Quote5. Common Objections+TEAM ANALYSIS6. Marketing MSG7. Elevator Pitch
PHASE 2: till 20 Nov
Focus Group Interview
Inputs used
Persona
1) Build typical persona2) Facebook research: from likes
PHASE ´1: till Mid of Nov
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