marcomactionplan
2015-11-09 19:27:03 0 举报AI智能生成
作者其他创作
大纲/内容
promotions
4-1绩效营销
brand
子主题
events
111th anniversary celebration event
fire safety project-2013
子主题
big day
2014 STR appreciate party
2015 anniversary party 2015
christmas & new year
STR SANYA road show-customer event
public relations
charity
crisis management
marketing
3-1DIGITAL
3-1web internal
brand website
LPS
SPG apps
stargroups
starhots
corporate
property website
SOP
PPE
mobile share
qunar click to call
tmall & ali trip
web external=OTAs
3-6online distribution&marketing
3-2digital opt-in package
SEM/SEO
meta search
paid performance media
social media
reviews
3-3-F&B marketing
3-4 GDS
3-5on brand marketing
3-6SPG
General
hotel DNA
brand DNA
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