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Reciprocity

2016-04-19 10:22:00   0  举报

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AI智能生成

南洋理工大学传媒必修课：互惠主义在自媒体时代不可告人的用武之地

互惠主义

传媒，必修课

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WHAT

Definition

social psychology

responding to friendly actions

with nicer and more cooperative actions

interestingly converse to

self-interest model

similarly converse to

responding to hostile actions

with more nasty and even brutal actions

"pay back" - conflict

Repeat

do something nice

people will feel compelled to do something nice

for you in return

HOW

Positive

In marketing

WHY

return the favor v.s. feel guilty for refusing

Bloggers

Helping increase their exposure

their feel debted

Experts

Focus on or mention frequently

grab attention

Ask their problem

offer help

Audience

Provide valuable content

help people

them liking, trusting you

buying decision

Access to your resources

Customers

Give rewards, free products

coupons for discounts, gift vouchers

invitations to events

In influencing people

Give away best ideas

Package up all-in-one solutions

free reports, video series, audios, ebooks

books and physical study materials

Making available @ popular sites

in easy to consume formats

Over deliver beyond expectations

exceed what you originally set

in unexpected ways

people evangelize

community forms around you

Repeat

Help without expecting anything in return

Enjoy giving for its own sake

Ask for help if needed

Negative

Indebted to others

“yes”

risk damaging relationships with your own customers

who expect you to return

“no”

never support you again

or even go so far as to bad mouth you to others

THE CHALLENGE

Overcome Laziness, fear, jealousy, low self esteem, poor choices

that stop you from helping others

and triggering reciprocity

WHY

human decision making

marketing

selling

other technics: Social Proof and Scarcity...

WHO

online business owner

especially if built on personal brand

sales writer

6 forms of persuation as learned in CS0204

ok anyone

THANKS TO

Originated: Yaro Starak

"How To Invoke Reciprocity To Influence People, Drive Traffic And Make Sales"

Mapped By: Skye Young

...Reciprociting

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