Reciprocity
2016-04-19 10:22:00 0 举报AI智能生成
南洋理工大学传媒必修课：互惠主义在自媒体时代不可告人的用武之地
作者其他创作
大纲/内容
WHAT
Definition
social psychology
responding to friendly actions
with nicer and more cooperative actions
interestingly converse to
self-interest model
similarly converse to
responding to hostile actions
with more nasty and even brutal actions
"pay back" - conflict
Repeat
do something nice
people will feel compelled to do something nice
for you in return
HOW
Positive
In marketing
WHY
return the favor v.s. feel guilty for refusing
Bloggers
Helping increase their exposure
their feel debted
Experts
Focus on or mention frequently
grab attention
Ask their problem
offer help
Audience
Provide valuable content
help people
them liking, trusting you
buying decision
Access to your resources
Customers
Give rewards, free products
coupons for discounts, gift vouchers
invitations to events
In influencing people
Give away best ideas
Package up all-in-one solutions
free reports, video series, audios, ebooks
books and physical study materials
Making available @ popular sites
in easy to consume formats
Over deliver beyond expectations
exceed what you originally set
in unexpected ways
people evangelize
community forms around you
Repeat
Help without expecting anything in return
Enjoy giving for its own sake
Ask for help if needed
Negative
Indebted to others
“yes”
risk damaging relationships with your own customers
who expect you to return
“no”
never support you again
or even go so far as to bad mouth you to others
THE CHALLENGE
Overcome Laziness, fear, jealousy, low self esteem, poor choices
that stop you from helping others
and triggering reciprocity
WHY
human decision making
marketing
selling
other technics: Social Proof and Scarcity...
WHO
online business owner
especially if built on personal brand
sales writer
6 forms of persuation as learned in CS0204
ok anyone
THANKS TO
Originated: Yaro Starak
"How To Invoke Reciprocity To Influence People, Drive Traffic And Make Sales"
Mapped By: Skye Young
...Reciprociting
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