排序
2016-08-04 11:42:31 0 举报仅支持查看
AI智能生成
alibaba排序
alibaba
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FAQ
<span style="color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体; font-size: 13.3333px; line-height: 17.3333px;">是否新会员对于排名没有影响</span>
<h4 class="prompt" style="margin: 17px 0px 12px; padding: 0px; border: 0px; font-weight: 700; font-stretch: inherit; font-size: 22px; line-height: 1.25; font-family: "Microsoft Yahei"; vertical-align: baseline; color: rgb(51, 51, 51);"><span style="font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体; font-size: 13.3333px; font-weight: normal; line-height: 17.3333px;">每24小时内(</span><span style="margin: 0px; padding: 0px; border: 0px; font-weight: normal; font-stretch: inherit; font-size: 13.3333px; line-height: 17.3333px; font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体; vertical-align: baseline; color: rgb(0, 0, 0);">美国时间</span><span style="font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体; font-size: 13.3333px; font-weight: normal; line-height: 17.3333px;">00:00-24:00)根据买家提供的信息情况,如邮箱是否验证、注册时间等,会给到不同的询盘发送上限,国外买家最多一天可以发送</span><span style="font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体; font-size: 13.3333px; line-height: 17.3333px;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; vertical-align: baseline; color: rgb(255, 0, 0);">90</span></span><span style="font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体; font-size: 13.3333px; font-weight: normal; line-height: 17.3333px;">条询盘</span><br></h4>
<p style="margin: 0px 0px 1.5em; padding: 0px; border: 0px; font-stretch: inherit; font-size: 12px; line-height: 15.6px; vertical-align: baseline; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: 微软雅黑; vertical-align: baseline;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 10pt; line-height: inherit; font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important; vertical-align: baseline;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: 微软雅黑; vertical-align: baseline;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 10pt; line-height: inherit; font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important; vertical-align: baseline;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; vertical-align: baseline; color: rgb(0, 0, 0);"><span style="font-weight: 700;">similar Products产品展示逻辑:</span></span></span></span></span></span></p><p style="margin: 0px 0px 1.5em; padding: 0px; border: 0px; font-stretch: inherit; font-size: 12px; line-height: 15.6px; vertical-align: baseline; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: 微软雅黑; vertical-align: baseline;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 10pt; line-height: inherit; font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important; vertical-align: baseline;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: 微软雅黑; vertical-align: baseline;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 10pt; line-height: inherit; font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important; vertical-align: baseline;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; vertical-align: baseline; color: rgb(0, 0, 0);">在国际站搜索结果页面上,会根据搜索的词、产品的标题、类目、属性、买家流量的历史行为偏好选取全网相似的产品。</span></span></span></span></span></p>
<h4 class="prompt" style="margin: 17px 0px 12px; padding: 0px; border: 0px; font-weight: 700; font-stretch: inherit; font-size: 22px; line-height: 1.25; font-family: "Microsoft Yahei"; vertical-align: baseline; color: rgb(51, 51, 51);">view和inqury</h4>
<span style="margin: 0px; padding: 0px; border: 0px; font-stretch: inherit; font-size: 13.3333px; line-height: 25px; vertical-align: baseline; color: rgb(51, 51, 51);">鼠标悬浮之后会有文案提示。其中</span><span style="margin: 0px; padding: 0px; border: 0px; font-stretch: inherit; font-size: 13.3333px; line-height: 25px; vertical-align: baseline; color: rgb(51, 51, 51);">Views是指90天访问该供应商的UV,UV90天内会做去重;<span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 13.3333px; line-height: inherit; font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important; vertical-align: baseline;">Inquiries是指90天内供应商收到的询盘,询盘是不去重的。views和inquiries都是供应商维度下的数据,而不是该产品下的数据</span></span>
<p style="margin: 0px 0px 1.5em; padding: 0px; border: 0px; font-stretch: inherit; font-size: 12px; line-height: 15.6px; vertical-align: baseline; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 10pt; line-height: inherit; font-family: 微软雅黑; vertical-align: baseline;">信保标签已取消<br><br>1)如果仅展示trending标签,则下方不会显示views和inquiries信息;</span></p><p style="margin: 0px 0px 1.5em; padding: 0px; border: 0px; font-stretch: inherit; font-size: 12px; line-height: 15.6px; vertical-align: baseline; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 10pt; line-height: inherit; font-family: 微软雅黑; vertical-align: baseline;">2)如果仅展示popular标签,则下方仅显示views信息;</span></p><p style="margin: 0px 0px 1.5em; padding: 0px; border: 0px; font-stretch: inherit; font-size: 12px; line-height: 15.6px; vertical-align: baseline; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 10pt; line-height: inherit; font-family: 微软雅黑; vertical-align: baseline;">3)如果仅展示quality标签,则下方仅显示inquiries信息;</span></p><p style="margin: 0px 0px 1.5em; padding: 0px; border: 0px; font-stretch: inherit; font-size: 12px; line-height: 15.6px; vertical-align: baseline; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 10pt; line-height: inherit; font-family: 微软雅黑; vertical-align: baseline;">4)如果展示popular标签、quality标签则下方显示views和inquiries信息,如三个标签都展示,则仍然展示views和inquiries信息</span></p><p style="margin: 0px 0px 1.5em; padding: 0px; border: 0px; font-stretch: inherit; font-size: 12px; line-height: 15.6px; vertical-align: baseline; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 10pt; line-height: inherit; font-family: 微软雅黑; vertical-align: baseline;">5)若您在网站前台却发现自己公司的其他产品也有展示trending、popular和quality标签,原因是系统还会根据门槛要求来筛选出用户其他优秀的产品进行打标展示</span></p>
<span style="color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体; font-size: 13.3333px; line-height: 17.3333px;">在阿里巴巴国际站上<b>产品的更新时间</b>或者新发产品对您的产品排名、展示效果影响都不大,建议您一个月做一两次更新就够了。</span>
<b>Supplier频道排序</b>主要考虑买家搜索词与您的公司名称,主营业务,产品信息的相关性进行推荐,同时会增加买家偏好度。
及时回复率五大要点
<span style="font-weight: 700; font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体; color: rgb(51, 51, 51); font-size: 14px; line-height: 25.2px;"><span data-mce-style="background-color: yellow;" style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; vertical-align: baseline; background-color: yellow;">及时回复率定义</span></span>
<span data-mce-style="font-size: 14px; line-height: 25.2000007629395px; font-family: 微软雅黑;" style="margin: 0px; padding: 0px; border: 0px; font-stretch: inherit; font-size: 14px; line-height: 25.2px; vertical-align: baseline; color: rgb(51, 51, 51);">及时回复率指卖家在回复买家咨询上的回复速度,体现了您服务买家的意愿度和服务能力。它包含买家发来的询盘和旺旺TradeManager上的回复情况。询盘24h内回复,旺旺1小时内回复的算及时回复率。</span><span data-mce-style="font-family: Arial, Tahoma, Helvetica, sans-serif; font-size: 14px; line-height: 25.2000007629395px;" style="margin: 0px; padding: 0px; border: 0px; font-stretch: inherit; font-size: 14px; line-height: 25.2px; font-family: Arial, Tahoma, Helvetica, sans-serif; vertical-align: baseline; color: rgb(51, 51, 51);"> </span><br data-mce-style="font-family: Arial, Tahoma, Helvetica, sans-serif; font-size: 14px; line-height: 25.2000007629395px;" style="font-family: Arial, Tahoma, Helvetica, sans-serif; color: rgb(51, 51, 51); font-size: 14px; line-height: 25.2px;"><span data-mce-style="font-size: 14px; line-height: 25.2000007629395px; font-family: 微软雅黑;" style="margin: 0px; padding: 0px; border: 0px; font-stretch: inherit; font-size: 14px; line-height: 25.2px; vertical-align: baseline; color: rgb(51, 51, 51);"><span data-mce-style="font-size: large;" style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: large; line-height: inherit; font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important; vertical-align: baseline;"><span style="font-weight: 700;">重要:</span></span>请知悉及时回复率是考察大家对买家的<span data-mce-style="color: #ff0000;" style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important; vertical-align: baseline; color: rgb(255, 0, 0);"><span style="font-weight: 700;">初次咨询情况</span></span>,当买家已经是您的客户,您的再次沟通(不管是询盘还是旺旺上的再回复)这些是不算在及时回复率里面的。 </span>
<span data-mce-style="font-family: 微软雅黑; font-size: 14px; line-height: 25.2000007629395px;" style="font-weight: 700; color: rgb(51, 51, 51); font-size: 14px; line-height: 25.2px;"><span data-mce-style="background-color: yellow;" style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important; vertical-align: baseline; background-color: yellow;"> </span></span><span data-mce-style="font-family: 微软雅黑; font-size: 14px; line-height: 25.2000007629395px;" style="font-weight: 700; color: rgb(51, 51, 51); font-size: 14px; line-height: 25.2px;"><span data-mce-style="background-color: yellow;" style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important; vertical-align: baseline; background-color: yellow;">及时回复率是如何计算</span></span>
(询盘24h回复数+trademanager 1小时回复数)/(过去30天收到的买家数+过去30天收到的旺旺咨询数)
自动回复
自动回复不算回复,<span style="color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体; font-size: 14px; line-height: 25.2px;">目前您如果旺旺不在线,买家前台初次通过旺旺联系您后会直接转成询盘发送到您的询盘管理后台</span>
重复询盘
<span data-mce-style="font-size: 14px; line-height: 25.2000007629395px; font-family: 微软雅黑;" style="margin: 0px; padding: 0px; border: 0px; font-stretch: inherit; font-size: 14px; line-height: 25.2px; vertical-align: baseline; color: rgb(51, 51, 51);"><span data-mce-style="font-size: small;" style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: small; line-height: inherit; font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important; vertical-align: baseline;">不需要一一回复,您只需要保证24h内最早的那封询盘在24h内回复即可,不需要每个买家的询盘您都回复,这样买家的体验也很差的,为了买家很好的体验,建议您可以阅读买家连续几封询盘内容然后在一个回复中将所有他提出内容都回复掉。</span></span><span data-mce-style="font-family: Arial, Tahoma, Helvetica, sans-serif; font-size: 14px; line-height: 25.2000007629395px;" style="margin: 0px; padding: 0px; border: 0px; font-stretch: inherit; font-size: 14px; line-height: 25.2px; font-family: Arial, Tahoma, Helvetica, sans-serif; vertical-align: baseline; color: rgb(51, 51, 51);"> </span><br>
CN
<span style="color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体; font-size: small; line-height: 25.2px;">发送地或注册地为CN的客户不计入统计</span>
产品信息质量
<b>1.类目选择</b><br>是否选择系统推荐靠前的类目并不影响搜索结果,搜索出来的推荐类目仅<br>供参考,您根据自己的产品情况正确选择即可。如果系统推荐类目不符合需求,可以手动自行选择。
<b>2.关键词填写</b><br>是否填满并不影响搜索结果顺序,主关键词必填,另两个关键词是供您在<br>产品有多种叫法的时候使用,如果没有则不用非得填满
<b>3.产品名称</b><br>产品名称是第一匹配要素,关键词是对产品名称的校正,两者都需要认真<br>填写;
<b>4.产品属性填写</b><br><br><span style="color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体; font-size: 13.3333px; line-height: 17.3333px;">①系统默认属性不填会影响您信息的完整度,从而影响搜索结果以及后续的点击转化等;属性不填全,买家通过属性筛选时则无法找到您的产品,一个属性=一次展示机会。<br></span><span style="color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体; font-size: 13.3333px; line-height: 17.3333px;"><br>②属性中是否出现关键词并不影响,无意义的在属性中罗列关键词会降低您产品的专业度。</span><br><br>③自定义属性是在系统属性不能满足您的需求的情况下,供您自行设定<br>产品特征而用的,其填的多少并不影响搜索结果。
<b>5.详细描述</b><br>详细描述的字数多少和长短不影响搜索结果:描述的好坏在于信息是否丰<br>富,是否从不同纬度体现了产品的行业特性,是否为买家所关注等。<br><br>
排序
手机排序官方版介绍
<p style="margin: 0px 0px 1.5em; padding: 0px; border: 0px; font-stretch: inherit; line-height: 15.6px; vertical-align: baseline; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 10pt; line-height: inherit; font-family: 微软雅黑; vertical-align: baseline;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 13px; line-height: inherit; vertical-align: baseline;">一、为更好的满足买家体验,手机端搜索排序新增:“mini order”和“FOB价格”的影响因素,所以首先建议您发布产品信息时候尽可能填全。</span></span></p><p style="margin: 0px 0px 1.5em; padding: 0px; border: 0px; font-stretch: inherit; line-height: 15.6px; vertical-align: baseline; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 10pt; line-height: inherit; font-family: 微软雅黑; vertical-align: baseline;">二、手机上用浏览器打开阿里巴巴网站显示的位置为m.alibaba.com,在这个站点上用关键词搜索时,</span><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 10pt; line-height: inherit; font-family: 微软雅黑; vertical-align: baseline;">当搜索词被供应商购买了顶级展位和P4P,排在搜索结果第一名的是顶级展位;</span></p><p style="margin: 0px 0px 1.5em; padding: 0px; border: 0px; font-stretch: inherit; line-height: 15.6px; vertical-align: baseline; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important;">三、<span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 10pt; line-height: inherit; font-family: 微软雅黑, "Microsoft YaHei"; vertical-align: baseline;">当买家用无线APP搜索时</span><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 10pt; line-height: inherit; font-family: 微软雅黑; vertical-align: baseline;">不展示顶级展位<br style="font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important;"><br style="font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important;">四、</span><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 11pt; line-height: inherit; font-family: Helvetica; vertical-align: baseline; widows: auto; color: rgb(64, 64, 64); background-color: rgb(251, 252, 252);">app中</span><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 11pt; line-height: inherit; font-family: "Heiti SC"; vertical-align: baseline; widows: auto; color: rgb(64, 64, 64); background-color: rgb(251, 252, 252);">展示</span><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 11pt; line-height: inherit; font-family: Helvetica; vertical-align: baseline; widows: auto; color: rgb(64, 64, 64); background-color: rgb(251, 252, 252);">10</span><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 11pt; line-height: inherit; font-family: "Heiti SC"; vertical-align: baseline; widows: auto; color: rgb(64, 64, 64); background-color: rgb(251, 252, 252);">个</span><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 11pt; line-height: inherit; font-family: Helvetica; vertical-align: baseline; widows: auto; color: rgb(64, 64, 64); background-color: rgb(251, 252, 252);">P4P</span><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 11pt; line-height: inherit; font-family: "Heiti SC"; vertical-align: baseline; widows: auto; color: rgb(64, 64, 64); background-color: rgb(251, 252, 252);">产品</span></p><p style="margin: 0px 0px 1.5em; padding: 0px; border: 0px; font-stretch: inherit; line-height: 15.6px; vertical-align: baseline; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important;"> <span style="font-size: 10pt; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; font-family: 微软雅黑;">注:</span><span style="font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; border: 0px; font-stretch: inherit; vertical-align: baseline; color: rgb(0, 0, 0);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 10pt; line-height: inherit; font-family: 微软雅黑; vertical-align: baseline;">手机端上的展现是为供应商做的额外推广引流;</span><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 10pt; line-height: inherit; font-family: 微软雅黑; vertical-align: baseline;">不同的站点由于排名算法不同,浏览的买家群体不同,会存在区别。</span></span></p><div style="line-height: inherit; margin: 0px; padding: 0px; border: 0px; font-stretch: inherit; font-size: medium; font-family: Simsun; vertical-align: baseline; color: rgb(51, 51, 51);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 10pt; line-height: inherit; font-family: 微软雅黑; vertical-align: baseline;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; vertical-align: baseline; color: rgb(0, 0, 0); font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: normal; font-size: 13px; line-height: inherit; font-family: 微软雅黑, "Microsoft YaHei"; vertical-align: baseline;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; vertical-align: baseline; font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important;">在现有m.alibaba.com</span></span><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: normal; font-size: 13px; line-height: inherit; font-family: 微软雅黑, "Microsoft YaHei"; vertical-align: baseline;">中对展示的P4P广告(顶展) 和自然搜索结果进行打散展示,展示方案为每2个广告中间参入自然搜索的产品(产品标题后面的“AD”就是P4P产品)</span></span></span></div>
排序影响因子
<p style="margin: 0px 0px 1.5em; padding: 0px; border: 0px; font-stretch: inherit; line-height: 15.6px; vertical-align: baseline; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important;"><span data-mce-style="font-family: 微软雅黑;" style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: 微软雅黑; vertical-align: baseline;"><span data-mce-style="font-size: 10pt;" style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 10pt; line-height: inherit; font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important; vertical-align: baseline;"><span style="font-weight: 700;">1)产品信息 </span><br></span></span></p><p style="margin: 0px 0px 1.5em; padding: 0px; border: 0px; font-stretch: inherit; line-height: 15.6px; vertical-align: baseline; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 10pt; line-height: inherit; font-family: 微软雅黑; vertical-align: baseline;">在排序规则里,信息质量是指产品信息的完整度和专业度。完整度指供应商在发布产品时能够真实、完整的填写便于买家快速做出购买决策的项目(如标题、类目、属性、图片、详细描述、交易条件等),如<span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important; vertical-align: baseline; color: rgb(255, 0, 0);">属性不全或者产品信息填写过少就会影响产品信息质量</span>。专业度要求填写各项目时按照买家的信息需求及阅读习惯,将买家最关注的特征描述清楚,如<span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important; vertical-align: baseline; color: rgb(255, 0, 0);">关键词在产品描述中堆砌、非自然语言或信息重复就会影响产品信息质量</span>。</span></p><p style="margin: 0px 0px 1.5em; padding: 0px; border: 0px; font-stretch: inherit; line-height: 15.6px; vertical-align: baseline; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 10pt; line-height: inherit; font-family: 微软雅黑; vertical-align: baseline;">注意!<span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important; vertical-align: baseline; color: rgb(255, 0, 0);">这里没有提到产品关键词,产品关键词的设置跟排序无关,它只起到匹配的作用。</span></span></p><p style="margin: 0px 0px 1.5em; padding: 0px; border: 0px; font-stretch: inherit; line-height: 15.6px; vertical-align: baseline; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important;"><span data-mce-style="font-family: 微软雅黑;" style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: 微软雅黑; vertical-align: baseline;"><span data-mce-style="font-size: 10pt;" style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 10pt; line-height: inherit; font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important; vertical-align: baseline;">建议供应商: <br>a、产品标题要做到言简意赅。简要、清楚地描述产品的名称、型号以及关键特征、特性,使买家一看即知产品关键信息。<span data-mce-style="color: #ff0000;" style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; vertical-align: baseline; color: rgb(255, 0, 0);">切忌反复堆砌、罗列相同或者意思相近的词组,过于冗长的标题会使买家找不到重点</span>,难以判别产品标题的中心内容。</span></span></p><p style="margin: 0px 0px 1.5em; padding: 0px; border: 0px; font-stretch: inherit; line-height: 15.6px; vertical-align: baseline; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important;"><span data-mce-style="font-family: 微软雅黑;" style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: 微软雅黑; vertical-align: baseline;"><span data-mce-style="font-size: 10pt;" style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 10pt; line-height: inherit; font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important; vertical-align: baseline;"><a href="http://service.alibaba.com/supplier/faq_detail/10469630.htm" target="_blank" data-mce-href="http://service.alibaba.com/supplier/faq_detail/10469630.htm" style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; vertical-align: baseline; color: rgb(153, 102, 153); text-decoration: none; cursor: pointer;">产品标题如何设置? </a><br>b、产品属性要尽量完整、准确填写,主图尽量清晰、明确,这些能够帮助买家清楚了解产品。 </span></span></p><p style="margin: 0px 0px 1.5em; padding: 0px; border: 0px; font-stretch: inherit; line-height: 15.6px; vertical-align: baseline; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important;"><span data-mce-style="font-family: 微软雅黑;" style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: 微软雅黑; vertical-align: baseline;"><span data-mce-style="font-size: 10pt;" style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 10pt; line-height: inherit; font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important; vertical-align: baseline;"><a href="http://service.alibaba.com/supplier/faq_detail/10469568.htm" target="_blank" data-mce-href="http://service.alibaba.com/supplier/faq_detail/10469568.htm" style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; vertical-align: baseline; color: rgb(153, 102, 153); text-decoration: none; cursor: pointer;">产品属性如何设置?</a><br>c、产品详细描述中的信息一定要真实、准确,避免和标题、属性出现互斥或者不一致的情况,对买家或平台的判断造成干扰。恰当使用图片或表格介绍产品功能、特点、质量、优势,有助于买家的快速理解。</span></span></p>
<div style="margin: 0px; padding: 0px; border: 0px; font-stretch: inherit; line-height: 15.6px; font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体; vertical-align: baseline; color: rgb(51, 51, 51);"><span data-mce-style="font-family: 微软雅黑;" style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: 微软雅黑; vertical-align: baseline;"><span data-mce-style="font-family: 微软雅黑;" style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; vertical-align: baseline;"><span data-mce-style="font-size: 10pt;" style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 10pt; line-height: inherit; font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important; vertical-align: baseline;"><span style="font-weight: 700;">2)供应商信息 <br></span>平台排序功能会从供应商信息的完整度、真实度、供应商在平台的活跃度,供应商对其店铺及产品的管理维护程度等多方面进行供应商信息质量的判断。<span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 10pt; line-height: inherit; font-family: 微软雅黑; vertical-align: baseline;">它要求公司产品的整体信息质量较好,不存在大量的重复产品发布现象。积累良好的网站线上行为数据,如积极主动服务买家、真实一达通交易数据、加入信保计划等。积极、及时地对自身的店铺进行维护,如合理控制产品总量、突出重点产品、对逾期或者不具太大价值的产品进行清理等</span></span></span></span></div><div style="margin: 0px; padding: 0px; border: 0px; font-stretch: inherit; line-height: 15.6px; font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体; vertical-align: baseline; color: rgb(51, 51, 51);"><span data-mce-style="font-family: 微软雅黑;" style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: 微软雅黑; vertical-align: baseline;"><span data-mce-style="font-size: 10pt;" style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 10pt; line-height: inherit; font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体 !important; vertical-align: baseline;"><br>建议:<br>a、<span data-mce-style="color: #ff0000;" style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; vertical-align: baseline; color: rgb(255, 0, 0);">完善供应商表单中的内容,尽可能完成或者提供更多的认证信息</span>。一般来说,供应商认证信息展示得越多,买家对该供应商真实性的疑虑越小,沟通的成本也越低,发生询盘的概率也会随之提升。 <br>b、积极、及时地对自身的店铺进行维护,如<span data-mce-style="color: #ff0000;" style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; vertical-align: baseline; color: rgb(255, 0, 0);">合理控制产品总量、突出重点产品、对逾期或者不具太大价值的产品进行清理</span>等。店铺内大量相似的产品或无效产品大量累积会使买家产生视觉疲劳,从而失去对该店铺的兴趣,并将直接影响供应商信息质量,进而影响供应商的搜索排序效果。 <br></span></span><span style="font-size: 13.3333px; line-height: 17.3333px;">c、及时回复买家的各类询盘、咨询等。更及时的回复能提升买家的好感,有助于达成贸易,避免错失商机。</span></div>
<span style="font-weight: 700; font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体; color: rgb(51, 51, 51); font-size: 13.3333px; line-height: 17.3333px;">3)买家偏好</span><span style="color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体; font-size: 13.3333px; line-height: 17.3333px;"> </span><br style="font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体; color: rgb(51, 51, 51); font-size: 13.3333px; line-height: 17.3333px;"><span style="color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体; font-size: 13.3333px; line-height: 17.3333px;">排序功能会根据买家的行为识别买家偏好,将买家更喜欢的产品排序靠前。</span><br style="font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体; color: rgb(51, 51, 51); font-size: 13.3333px; line-height: 17.3333px;"><span style="color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体; font-size: 13.3333px; line-height: 17.3333px;">建议供应商:</span><br style="font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体; color: rgb(51, 51, 51); font-size: 13.3333px; line-height: 17.3333px;"><span style="color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体; font-size: 13.3333px; line-height: 17.3333px;">a、及时</span><span data-mce-style="color: #ff0000;" style="margin: 0px; padding: 0px; border: 0px; font-stretch: inherit; font-size: 13.3333px; line-height: 17.3333px; font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体; vertical-align: baseline; color: rgb(255, 0, 0);">了解自身所在行业动态信息和买家需求点</span><span style="color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体; font-size: 13.3333px; line-height: 17.3333px;">,与自有产品的优势、特点进行分析和结合,并在产品标题、关键词、自定义属性、描述中加以体现。 </span><span data-mce-style="font-family: 微软雅黑; font-size: 13.3333330154419px; line-height: 25px;" style="margin: 0px; padding: 0px; border: 0px; font-stretch: inherit; font-size: 13.3333px; line-height: 25px; vertical-align: baseline; color: rgb(51, 51, 51);">过大或者过小的价格及起订量等信息可能都会对买家喜好产生影响。</span><br style="font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体; color: rgb(51, 51, 51); font-size: 13.3333px; line-height: 17.3333px;"><span style="color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体; font-size: 13.3333px; line-height: 17.3333px;">b、需要说明的是,</span><span data-mce-style="color: #ff0000;" style="margin: 0px; padding: 0px; border: 0px; font-stretch: inherit; font-size: 13.3333px; line-height: 17.3333px; font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体; vertical-align: baseline; color: rgb(255, 0, 0);">买家偏好更多取决于买家自身的采购意愿</span><span style="color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Roboto, Helvetica, Tahoma, Arial, sans-serif, SimSun, 宋体; font-size: 13.3333px; line-height: 17.3333px;">。不同的买家搜索相同的关键词,因为买家偏好、意愿不同,买家对产品或供应商的选择也会不同。</span><span data-mce-style="font-family: 微软雅黑; font-size: 13.3333330154419px; line-height: 25px;" style="margin: 0px; padding: 0px; border: 0px; font-stretch: inherit; font-size: 13.3333px; line-height: 25px; vertical-align: baseline; color: rgb(51, 51, 51);">试图通过虚假的方式获得浏览、点击、给询盘的行为,它欺骗了买家的和其他诚信的供应商,是阿里巴巴不允许的。</span>
供应商诊断优化
定义
<span> “供应商诊断”是阿里巴巴国际站搜索诊断工具下的一个功能模块,主要通过分析类目相关性、文本相关性、买家偏好、产品信息、供应商信息、作弊过滤等因素,对网站搜索排序中的重要维度”供应商信息“提供优化建议,旨在帮助供应商明确其网站操作行为对搜索排序的影响,指导供应商进行针对性的调整和优化,从而获得更好的搜索效果。</span>
行为
被鼓励行为
<span>是对信用彰显、真实交易信息彰显、线上活跃、线上沟通等表现优秀的行为作出激励</span>
影响效果行为
<span>是对重复铺货、店铺维护管理不足、不合理多发产品等可能扰乱搜索市场秩序的行为进行规范。</span>
诊断表现
优秀
<p><span><span><strong>A,通常情况,各纬度</strong><span>全部达到优秀供应商的表现,且不存在影响效果的行为,综合结果为”优秀,“</span></span></span></p><p><span><span><span><span><strong>B,个别情况,</strong></span>有1-2个纬度,略低于优秀供应商的表现,且不存在影响效果的行为,综合结果也可能为”优秀“</span></span></span></p>
曝光优先
正常
<span><span>被鼓励的诊断行为中<span>至少有一项不达到优秀供应商的表现,且不存在影响效果的行为</span></span></span><span> </span>
曝光正常
待优化
<span>只要存在影响效果的行为就是待优化</span>
曝光靠后
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