软件与互联网法
2017-03-10 15:52:07 0 举报
AI智能生成
test
作者其他创作
大纲/内容
梯度提成方案
分析
深圳2016年9月之后,人均业绩在2.5W~3W之间
2017年,我们希望深圳人均业绩到达3.7W
策略
激励优秀员工,优秀的员工做的越多,得到的越多
业绩在3W以上的员工,新规则可以拿更多
业绩在3W以下的员工,新规则下会比以前拿的稍微少一点
自建订单额外奖励15%(A4以上经纪人自建会获得超出50%的收益,A4以下会自建收益不到50%)
组员
底薪部分
<div>底薪提成主要考虑:<br></div><div>1. 本月业绩。</div><div>2. 回佣速度。</div><div>故底薪考核业绩 = 本月应收佣金*50% + 到账佣金*50%</div>
底薪 = 业绩 > 底薪考核线 *100?底薪:底薪+业绩- 底薪考核线 *100
提成部分
组长需和组员沟通,确定每个组员的职级
提成是按照到账业绩来算
职级&梯度
<table width="659" height="357" style="border-collapse:collapse;width:494.25pt;"><colgroup><col width="134"></colgroup><colgroup><col width="101"></colgroup><colgroup><col width="128"></colgroup><colgroup><col width="98"></colgroup><colgroup><col width="103"></colgroup><colgroup><col width="95"></colgroup><tbody><tr height="19"><td class="et2" x:str="" height="19" width="134" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 14.25pt; width: 100.5pt;">职级</td><td class="et3" x:str="" height="19" width="101" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 14.25pt; width: 75.75pt;">职称</td><td class="et3" x:str="" height="19" width="128" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 14.25pt; width: 96pt;">积分范围</td><td class="et3" x:str="" height="19" width="98" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 14.25pt; width: 73.5pt;">提成比例</td><td class="et3" x:str="" height="19" width="103" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 14.25pt; width: 77.25pt;">基础积分</td><td class="et3" x:str="" height="19" width="95" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 14.25pt; width: 71.25pt;">底薪考核线</td></tr><tr height="26"><td class="et2" x:str="" height="26" width="134" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 100.5pt;">A0</td><td class="et3" x:str="" height="26" width="101" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 75.75pt;">青铜</td><td class="et2" x:str="" height="26" width="128" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 96pt;">0~200</td><td class="et2" x:num="0" height="26" width="98" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 73.5pt;">0</td><td class="et2" x:num="0" height="26" width="103" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 77.25pt;">0</td><td class="et2" x:num="0" height="26" width="95" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 71.25pt;">0</td></tr><tr height="26"><td class="et2" x:str="" height="26" width="134" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 100.5pt;">A1</td><td class="et3" x:str="" height="26" width="101" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 75.75pt;">白银III</td><td class="et2" x:str="" height="26" width="128" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 96pt;">200~800</td><td class="et4" x:num="0.3" height="26" width="98" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 73.5pt;">30%</td><td class="et5" x:num="150" height="26" width="103" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 77.25pt;">150 </td><td class="et5" x:num="20000" height="26" width="95" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 71.25pt;">20,000 </td></tr><tr height="26"><td class="et2" x:str="" height="26" width="134" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 100.5pt;">A2</td><td class="et3" x:str="" height="26" width="101" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 75.75pt;">白银II</td><td class="et2" x:str="" height="26" width="128" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 96pt;">800~1500</td><td class="et4" x:num="0.34" height="26" width="98" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 73.5pt;">34%</td><td class="et5" x:num="200" height="26" width="103" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 77.25pt;">200 </td><td class="et5" x:num="25000" height="26" width="95" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 71.25pt;">25,000 </td></tr><tr height="26"><td class="et2" x:str="" height="26" width="134" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 100.5pt;">A3</td><td class="et3" x:str="" height="26" width="101" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 75.75pt;">白银I</td><td class="et2" x:str="" height="26" width="128" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 96pt;">1500~3000</td><td class="et4" x:num="0.38" height="26" width="98" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 73.5pt;">38%</td><td class="et5" x:num="250" height="26" width="103" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 77.25pt;">250 </td><td class="et5" x:num="30000" height="26" width="95" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 71.25pt;">30,000 </td></tr><tr height="26"><td class="et2" x:str="" height="26" width="134" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 100.5pt;">A4</td><td class="et3" x:str="" height="26" width="101" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 75.75pt;">黄金II</td><td class="et2" x:str="" height="26" width="128" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 96pt;">3000~5000</td><td class="et4" x:num="0.42" height="26" width="98" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 73.5pt;">42%</td><td class="et5" x:num="300" height="26" width="103" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 77.25pt;">300 </td><td class="et5" x:num="35000" height="26" width="95" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 71.25pt;">35,000 </td></tr><tr height="26"><td class="et2" x:str="" height="26" width="134" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 100.5pt;">A5</td><td class="et3" x:str="" height="26" width="101" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 75.75pt;">黄金I</td><td class="et2" x:str="" height="26" width="128" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 96pt;">5000~8000</td><td class="et4" x:num="0.46" height="26" width="98" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 73.5pt;">46%</td><td class="et5" x:num="350" height="26" width="103" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 77.25pt;">350 </td><td class="et5" x:num="40000" height="26" width="95" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 71.25pt;">40,000 </td></tr><tr height="26"><td class="et2" x:str="" height="26" width="134" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 100.5pt;">M1</td><td class="et3" x:str="" height="26" width="101" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 75.75pt;">铂金III</td><td class="et2" x:str="" height="26" width="128" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 96pt;">5000~8000</td><td class="et4" x:num="0.46" height="26" width="98" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 73.5pt;">46%</td><td class="et5" x:num="350" height="26" width="103" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 77.25pt;">350 </td><td class="et5" x:num="40000" height="26" width="95" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 71.25pt;">40,000 </td></tr><tr height="26"><td class="et2" x:str="" height="26" width="134" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 100.5pt;">M2</td><td class="et3" x:str="" height="26" width="101" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 75.75pt;">铂金II</td><td class="et2" x:str="" height="26" width="128" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 96pt;">8000~12000</td><td class="et4" x:num="0.5" height="26" width="98" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 73.5pt;">50%</td><td class="et5" x:num="450" height="26" width="103" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 77.25pt;">450 </td><td class="et5" x:num="45000" height="26" width="95" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 71.25pt;">45,000 </td></tr><tr height="26"><td class="et2" x:str="" height="26" width="134" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 100.5pt;">M3</td><td class="et3" x:str="" height="26" width="101" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 75.75pt;">铂金I</td><td class="et2" x:str="" height="26" width="128" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 96pt;">12000~17500</td><td class="et4" x:num="0.54" height="26" width="98" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 73.5pt;">54%</td><td class="et5" x:num="500" height="26" width="103" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 77.25pt;">500 </td><td class="et5" x:num="50000" height="26" width="95" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 71.25pt;">50,000 </td></tr><tr height="26"><td class="et2" x:str="" height="26" width="134" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 100.5pt;">M4</td><td class="et3" x:str="" height="26" width="101" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 75.75pt;">钻石II</td><td class="et2" x:str="" height="26" width="128" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 96pt;">17500~25000</td><td class="et4" x:num="0.58" height="26" width="98" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 73.5pt;">58%</td><td class="et5" x:num="550" height="26" width="103" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 77.25pt;">550 </td><td class="et5" x:num="55000" height="26" width="95" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 71.25pt;">55,000 </td></tr><tr height="26"><td class="et2" x:str="" height="26" width="134" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 100.5pt;">M5</td><td class="et3" x:str="" height="26" width="101" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 75.75pt;">钻石I</td><td class="et2" x:str="" height="26" width="128" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 96pt;">25000~35000</td><td class="et4" x:num="0.62" height="26" width="98" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 73.5pt;">62%</td><td class="et5" x:num="600" height="26" width="103" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 77.25pt;">600 </td><td class="et5" x:num="60000" height="26" width="95" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 71.25pt;">60,000 </td></tr><tr height="26"><td class="et2" x:str="" height="26" width="134" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 100.5pt;">M6</td><td class="et3" x:str="" height="26" width="101" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 75.75pt;">荣耀王者</td><td class="et2" x:str="" height="26" width="128" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 96pt;">35000~50000</td><td class="et4" x:num="0.66" height="26" width="98" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 73.5pt;">66%</td><td class="et5" x:num="650" height="26" width="103" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 77.25pt;">650 </td><td class="et5" x:num="65000" height="26" width="95" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 71.25pt;">65,000 </td></tr><tr height="26"><td class="et2" x:str="" height="26" width="134" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 100.5pt;">M7</td><td class="et3" x:str="" height="26" width="101" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 75.75pt;">巅峰王者</td><td class="et2" x:str="" height="26" width="128" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 96pt;">50000~</td><td class="et4" x:num="0.7" height="26" width="98" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 73.5pt;">70%</td><td class="et5" x:num="700" height="26" width="103" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 77.25pt;">700 </td><td class="et5" x:num="70000" height="26" width="95" style="color: rgb(0, 0, 0); font-size: 12pt; vertical-align: bottom; height: 19.5pt; width: 71.25pt;">70,000 </td></tr></tbody></table>
经理以上为储备干部
<div>个人业绩 = 到账业绩*0.84(0.84 = 1 - 公摊成本/公司总支出)</div><div>个人提成 = 个人业绩 * 等级对应提成比例</div><div>当期积分 = 个人业绩 * 0.01 - 基础分</div><div>期末积分 = 期初积分 + 当期积分 + 奖励积分 - 惩罚积分</div>
奖励积分
城市月度业绩排行榜
内容
个人&团队
到账业绩排行
成交业绩排行
规则
奖励团队第一
奖励个人前三
日常行为积分排行榜
内容
房源
新建
跟进
更新
图片编辑
订单
跟进
带看跟进
客户评价
规则
奖励团队第一
奖励个人前三
处罚积分
触犯公司规定
利用公司漏洞造成不良影响
组长可根据组员表现申请处罚
实施步骤
<div>1. 和组长沟通,收集组长意见并确定每个市场人员的初始等级。</div><div>2. 根据组员等级,使用去年9月到今年2月的实际业绩跑一遍数据。</div><div>3. 查看结果,并和各区域总监沟通,看看结果是否符合预期。</div><div>4. 根据沟通结果,看看是否有必要微调。(如有需要,重复2-4)</div><div>5. 动员告知市场全员新规,市场员工可以根据自身情况,申请上下浮动一个等级。</div>
组长
职级&梯度
子主题
目的
为员工提供一条明确的上升通道
调动员工积极性,激励业绩突出员工
鞭策落后的员工
提供一个有效评价员工工作的方法
自由主题
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