motivationandaffect
2016-10-29 10:58:08 0 举报AI智能生成
consumer behavior
作者其他创作
大纲/内容
affaction
affective response
types
evaluations
moods
emotions
application
positive
negative state relief: sadvertising
emotional orale effect
mood congruency
positive
happniness
material accumulation
material VS esperiential
age
disgust
negative
envy (Iphone-Samsung Galaxy)
guilt
motivation
process:instinct-need-motivation-want-demand-goal
motivational strength
drive theory (biological needs)
expectancy theory (expectation of achieving desirable outcomes)
motivational direction
need VS want
utilitarian
hedomic
mix
motivational conflicts (valence)
approach-approach conflicts (theory of cognitive dissonance)
approach-avoidance conflicts
avoidance-avoidance conflicts
classify needs
Murray's psychogenic needs (TAT)
biogenic
psychogenic
utilitarian
hedonic
specifi needs & buying behavior
affiliation
power
uniqueness
Maslow's hierarchy of needs
consumer involvement
difination
types
product involvement
preceived risk
monetary
functional
physical
social
phychological
mass cutomization
high level
rand loyalty
variety
massage involvement
high-involvement medium (such as print)
low-involvement medium (such as TV)
techniques to boost motivation
situation involvement
收藏
0 条评论
下一页
