营销理论
4P理论
<span style="color: rgb(51, 51, 51); font-family: 微软雅黑, "Microsoft YaHei", STHeiti, "WenQuanYi Micro Hei", SimSun, Verdana, Helvetica, sans-serif; font-size: 15px;">产品（product）</span>
<span style="color: rgb(51, 51, 51); font-family: 微软雅黑, "Microsoft YaHei", STHeiti, "WenQuanYi Micro Hei", SimSun, Verdana, Helvetica, sans-serif; font-size: 15px;">价格（price）</span>
<span style="color: rgb(51, 51, 51); font-family: 微软雅黑, "Microsoft YaHei", STHeiti, "WenQuanYi Micro Hei", SimSun, Verdana, Helvetica, sans-serif; font-size: 15px;">促销（promotion）</span>
<span style="color: rgb(51, 51, 51); font-family: 微软雅黑, "Microsoft YaHei", STHeiti, "WenQuanYi Micro Hei", SimSun, Verdana, Helvetica, sans-serif; font-size: 15px;">渠道（place）</span>
4C理论
<span style="color: rgb(51, 51, 51); font-family: 微软雅黑, "Microsoft YaHei", STHeiti, "WenQuanYi Micro Hei", SimSun, Verdana, Helvetica, sans-serif; font-size: 15px;">顾客需求（Consumer’s Needs）</span>
<span style="color: rgb(51, 51, 51); font-family: 微软雅黑, "Microsoft YaHei", STHeiti, "WenQuanYi Micro Hei", SimSun, Verdana, Helvetica, sans-serif; font-size: 15px;">顾客购买所愿意支付的成本（Cost）</span><br>
<span style="color: rgb(51, 51, 51); font-family: 微软雅黑, "Microsoft YaHei", STHeiti, "WenQuanYi Micro Hei", SimSun, Verdana, Helvetica, sans-serif; font-size: 15px;">顾客的双向交流与沟通（Communication）</span>
<span style="color: rgb(51, 51, 51); font-family: 微软雅黑, "Microsoft YaHei", STHeiti, "WenQuanYi Micro Hei", SimSun, Verdana, Helvetica, sans-serif; font-size: 15px;">顾客购买的便利性（Convenience）</span>
4R理论
<span style="color: rgb(51, 51, 51); font-family: 微软雅黑, "Microsoft YaHei", STHeiti, "WenQuanYi Micro Hei", SimSun, Verdana, Helvetica, sans-serif; font-size: 15px;">关系(Relationship)</span>
<span style="color: rgb(51, 51, 51); font-family: 微软雅黑, "Microsoft YaHei", STHeiti, "WenQuanYi Micro Hei", SimSun, Verdana, Helvetica, sans-serif; font-size: 15px;">节省(Retrenchment)</span>
<span style="color: rgb(51, 51, 51); font-family: 微软雅黑, "Microsoft YaHei", STHeiti, "WenQuanYi Micro Hei", SimSun, Verdana, Helvetica, sans-serif; font-size: 15px;">关联(Relevancy)</span>
<span style="color: rgb(51, 51, 51); font-family: 微软雅黑, "Microsoft YaHei", STHeiti, "WenQuanYi Micro Hei", SimSun, Verdana, Helvetica, sans-serif; font-size: 15px;">报酬(Rewards)</span>
4I理论
<span style="color: rgb(51, 51, 51); font-family: 微软雅黑, "Microsoft YaHei", STHeiti, "WenQuanYi Micro Hei", SimSun, Verdana, Helvetica, sans-serif; font-size: 15px;">Interesting趣味原则</span>
<span style="color: rgb(51, 51, 51); font-family: 微软雅黑, "Microsoft YaHei", STHeiti, "WenQuanYi Micro Hei", SimSun, Verdana, Helvetica, sans-serif; font-size: 15px;">Interests利益原则</span>
<span style="color: rgb(51, 51, 51); font-family: 微软雅黑, "Microsoft YaHei", STHeiti, "WenQuanYi Micro Hei", SimSun, Verdana, Helvetica, sans-serif; font-size: 15px;">Interaction互动原则</span>
<span style="color: rgb(51, 51, 51); font-family: 微软雅黑, "Microsoft YaHei", STHeiti, "WenQuanYi Micro Hei", SimSun, Verdana, Helvetica, sans-serif; font-size: 15px;">Individuality 个性原则</span>
前沿问题
网络营销
<span style="color: rgb(51, 51, 51); font-family: Arial, 宋体; font-size: 14px; text-indent: 28px;">网络直复营销</span>
<span style="color: rgb(51, 51, 51); font-family: Arial, 宋体; font-size: 14px; text-indent: 28px;">网络关系营销</span>
<span style="color: rgb(51, 51, 51); font-family: Arial, 宋体; font-size: 14px; text-indent: 28px;">软营销</span>
<span style="color: rgb(51, 51, 51); font-family: Arial, 宋体; font-size: 14px; text-indent: 28px;">网络整合营销</span>
营销组合
4R组合
<span style="color: rgb(51, 51, 51); font-family: Arial, 宋体; font-size: 14px; text-indent: 28px;">关联（relevance），与顾客建立关联</span>
<span style="color: rgb(51, 51, 51); font-family: Arial, 宋体; font-size: 14px; text-indent: 28px;">反应（response），提高市场反应速度</span>
<span style="color: rgb(51, 51, 51); font-family: Arial, 宋体; font-size: 14px; text-indent: 28px;">关系（relationship），关系营销越发重要和回报</span>
<span style="color: rgb(51, 51, 51); font-family: Arial, 宋体; font-size: 14px; text-indent: 28px;">回报（return），回报是营销的源泉</span>
4V组合
<span style="color: rgb(51, 51, 51); font-family: Arial, 宋体; font-size: 14px; text-indent: 28px;">差异化（Variation）</span>
<span style="color: rgb(51, 51, 51); font-family: Arial, 宋体; font-size: 14px; text-indent: 28px;">功能化（Versatility）</span>
<span style="color: rgb(51, 51, 51); font-family: Arial, 宋体; font-size: 14px; text-indent: 28px;">附加价值化（Value）</span>
<span style="color: rgb(51, 51, 51); font-family: Arial, 宋体; font-size: 14px; text-indent: 28px;">共鸣（Vibration）</span>
4C营销理念
<span style="color: rgb(51, 51, 51); font-family: Arial, 宋体; font-size: 14px; text-indent: 28px;">4S组合</span>
<span style="color: rgb(51, 51, 51); font-family: Arial, 宋体; font-size: 14px; text-indent: 28px;">满意( satisfaction) </span>
<span style="color: rgb(51, 51, 51); font-family: Arial, 宋体; font-size: 14px; text-indent: 28px;">速度( speed) </span>
<span style="color: rgb(51, 51, 51); font-family: Arial, 宋体; font-size: 14px; text-indent: 28px;">诚意( sincerity) </span>
<span style="color: rgb(51, 51, 51); font-family: Arial, 宋体; font-size: 14px; text-indent: 28px;">服务微笑服务待客( SERVICE) </span>
4PS研究策略
<span style="color: rgb(51, 51, 51); font-family: Arial, 宋体; font-size: 14px; text-indent: 28px;">4P、4C、4S 的有机结合与应用</span>
