市场
<p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体">市场竞争对手</font></span></p>
<p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体">市场占有份额</font></span></p>
<p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体">销售区域目标</font></span></p>
<p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体">市场消费者</font></span></p>
<p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体">市场营销手段</font></span></p>
<p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体">定位</font></span></p>
<p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体">产品</font></span></p>
总数：日/周/月活跃度
渠道活跃
地域分布活跃
网络
运营商
<p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体">促销</font></span></p>
<p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体">促销地点</font>:<font face="宋体">超市、广场</font></span></p>
网络:天猫超市、京东超市
<p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体">促销方式</font>:<font face="宋体">开罐有奖、买满即送</font></span><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体">渠道</font></span></p>
<p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体">自动贩卖机</font></span></p>
<p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体">超市、便利店、批发商等</font></span></p>
补充性
功能性
<p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体">佳得乐、东鹏</font></span></p>
<p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体">脉动、宝矿力水特</font></span></p>
<p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体">功能性饮料市场份额占据首位</font></span></p>
<p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体">中国市场</font></span></p>
<p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体">运动族、驾车族、上班族、压力大的年轻人、其他</font></span><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体">国际化营销</font></span></p>
<p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体">本土化营销</font></span></p>
<p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体">其他营销</font></span></p>
<p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体">赞助体育赛事、赞助世界级运动员</font></span></p>
<p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体">宣称配方为中国人研制</font></span></p>
<p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体">新闻传媒、</font>“<font face="宋体">红牛不插电</font><font face="Calibri">”</font><font face="宋体">演唱会、品牌活动、官网互动</font></span><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体">广告</font></span><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体">中高档饮料、功能饮料</font></span><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体">独特罐身</font></span></p>
<p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体">规格包装</font>(<font face="宋体">原味型、强化型，均为</font><font face="Calibri">250ml)</font></span></p>
<p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体">成分材料</font>(<font face="宋体">牛磺酸、赖氨酸和多种维生素</font><font face="Calibri">)</font></span></p>
<p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><font face="宋体">功能效果</font>(<font face="宋体">提神抗疲劳</font><font face="Calibri">)</font></span></p>
广告
<p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;">“<font face="宋体">累了，困了，喝红牛</font><font face="Calibri">”“</font><font face="宋体">有能量，无限量</font><font face="Calibri">”</font><font face="宋体">等广告语深入大众</font></span><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:Arial;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p>
