S.T.P
Positioning
Background
Sociocultural
Environmental
Personal
Perception of alpha male
they don't know themselves very well
don't know the meaning of alpha/no idea about their future
stereotypes
no strong will to use skin/body care products
because people think its not a masculine behavior
Polutions
haze
others
High pressure
work place
family
buying/usage habits
influenced by girlfriend/families
no using
Impressive & aspirational
a modern manliness, elegant without complex,charismatic,displaying success, charm and seduction
Market Analysis
Skincare
Haircare
shaving
shower
deodorants
styling
Existing Products
Pricing
Purchase channels
Major promotion
Most popular product categories/fuctions
Ave.price of each product category
where customers buy products
popular promotion approaches
Identify User Pain Points
Conduct Interviews
Search the existing resources
Launch a New Product/Product lines
Pricing
Purchase Channels
Promotion
