把无聊的日常生活，<br>变成特别的纪念日<span id="transmark" style="display: none; width: 0px; height: 0px;"></span><br>
<div style="white-space: pre-wrap; line-height: 1.5; font-size: 14px;">司亭便当店的N35便当：<br>多尝试自己的想法，说不定有意外的惊喜。<br><span id="transmark" style="display: none; width: 0px; height: 0px;"></span></div><span id="transmark" style="display: none; width: 0px; height: 0px;"></span><span id="transmark" style="display: none; width: 0px; height: 0px;"></span>
<div style="white-space: pre-wrap; line-height: 1.5; font-size: 14px;">铃木一郎母亲的咖喱：<br>品牌效应的力量（现实案例可参考全家的维C广告应用）<span id="transmark" style="display: none; width: 0px; height: 0px;"></span>。</div><span id="transmark" style="display: none; width: 0px; height: 0px;"></span><span id="transmark" style="display: none; width: 0px; height: 0px;"></span>
<div style="white-space: pre-wrap; line-height: 1.5; font-size: 14px;">ORANGE小铺的咖喱面包：<br>限定感可以使人产生浓郁的兴趣，促进销售（如ysl<em>圣罗兰星辰圣诞</em>限量版）。</div><span id="transmark" style="display: none; width: 0px; height: 0px;"></span><span id="transmark" style="display: none; width: 0px; height: 0px;"></span><span id="transmark" style="display: none; width: 0px; height: 0px;"></span><span id="transmark" style="display: none; width: 0px; height: 0px;"></span>
工作的原点是让人幸福<span id="transmark" style="display: none; width: 0px; height: 0px;"></span>
入殓师的感谢小电影：<br>策划的出发点是“让人高兴”。<span id="transmark" style="display: none; width: 0px; height: 0px;"></span>
<div style="white-space: pre-wrap; line-height: 1.5; font-size: 14px;">出租车上的偶遇：<br><span id="transmark" style="display: none; width: 0px; height: 0px;"></span>小幸福的连锁效应。</div><span id="transmark" style="display: none; width: 0px; height: 0px;"></span>
<div style="white-space: pre-wrap; line-height: 1.5; font-size: 14px;">蓝迪餐厅的惊喜：<div style="white-space: pre-wrap; line-height: 1.5; font-size: 14px;">与其思考达到某种结果，倒不如选择一个能看得见的目标，去做明确的任务。</div></div><span id="transmark" style="display: none; width: 0px; height: 0px;"></span>
<div style="white-space: pre-wrap; line-height: 1.5; font-size: 14px;">林安二先生的写作提议：<br><span id="transmark" style="display: none; width: 0px; height: 0px;"></span>像写情书那样写策划方案，让对方能够动心。</div><span id="transmark" style="display: none; width: 0px; height: 0px;"></span><span id="transmark" style="display: none; width: 0px; height: 0px;"></span>
创意灵感隐藏在生活中
<div style="white-space: pre-wrap; line-height: 1.5; font-size: 14px;">开出租车的阿池先生：<br><div style="white-space: pre-wrap; line-height: 1.5; font-size: 14px;">保持好奇心， 可以听到许多不可思议的故事、获得意料不到的信息<span id="transmark" style="display: none; width: 0px; height: 0px;"></span><span id="transmark" style="display: none; width: 0px; height: 0px;"></span>，创意的种子自然而然就会增加。</div><br></div><span id="transmark" style="display: none; width: 0px; height: 0px;"></span><span id="transmark" style="display: none; width: 0px; height: 0px;"></span>
<div style="white-space: pre-wrap; line-height: 1.5; font-size: 14px;">金谷酒店的百年咖喱：<br>创意的种子在生活中，想要捡拾灵感，首先必须抛弃对眼前事物先入为主的观念，并且对其重新设定，这点十分重要。</div><span id="transmark" style="display: none; width: 0px; height: 0px;"></span><span id="transmark" style="display: none; width: 0px; height: 0px;"></span>
<div style="white-space: pre-wrap; line-height: 1.5; font-size: 14px;">乌鸦叫声的转换：<br><div style="white-space: pre-wrap; line-height: 1.5; font-size: 14px;">摈弃先入为主的观念，换个角度思考（如红牛主题曲用牛的叫声）</div><br></div><span id="transmark" style="display: none; width: 0px; height: 0px;"></span><span id="transmark" style="display: none; width: 0px; height: 0px;"></span>
<div style="white-space: pre-wrap; line-height: 1.5; font-size: 14px;">K2计划（金谷酒店的不浪费花钱计划<span id="transmark" style="display: none; width: 0px; height: 0px;"></span>）：<div style="white-space: pre-wrap; line-height: 1.5; font-size: 14px;">用钱买到金钱无法买到的价值与体验，便是“有意义”的伟大花钱法</div></div><span id="transmark" style="display: none; width: 0px; height: 0px;"></span>
运用共鸣，创造社会脉动<br>
<span id="transmark" style="display: none; width: 0px; height: 0px;"></span>ORANGE公司门口的面包店：<br>幸福的连锁（公益组织的捐献级别划分，既让有钱的人满足、<br><span id="transmark" style="display: none; width: 0px; height: 0px;"></span>又带动社会更多热心公益人士得到参与，还使得公益活动日益壮大，<br><span id="transmark" style="display: none; width: 0px; height: 0px;"></span>最后使得公益对象活得更好的帮助）<span id="transmark" style="display: none; width: 0px; height: 0px;"></span><span id="transmark" style="display: none; width: 0px; height: 0px;"></span>
<div style="white-space: pre-wrap; line-height: 1.5; font-size: 14px;">N35房间（金谷酒店的媒体宣传堂）：<br>完美的计划，双赢/多方共赢（如商城日历的派发<span id="transmark" style="display: none; width: 0px; height: 0px;"></span>）<span id="transmark" style="display: none; width: 0px; height: 0px;"></span><br></div><span id="transmark" style="display: none; width: 0px; height: 0px;"></span>
名片提高干劲：<br>让员工产生归属感，粘合同事情谊，提升服务质量，最终促进销售（如海底捞服务员）<br><span id="transmark" style="display: none; width: 0px; height: 0px;"></span>
熊本熊计划：<br>先让自己人喜欢、最后分享给别人。让人欢喜，自己也会高兴。<br><span id="transmark" style="display: none; width: 0px; height: 0px;"></span>
<div style="white-space: pre-wrap; line-height: 1.5; font-size: 14px;">悠哈味觉糖“特恋牛奶糖8.2”：<br>赋予产品新的意义，产生新的价值，让受众产生共鸣<span id="transmark" style="display: none; width: 0px; height: 0px;"></span>（现实案例可参考全家的维C广告应用）<br></div><span id="transmark" style="display: none; width: 0px; height: 0px;"></span><span id="transmark" style="display: none; width: 0px; height: 0px;"></span>
聪明驾驶计划：<br>让赞美代替惩罚。反方向思考，提炼新的价值。<br><span id="transmark" style="display: none; width: 0px; height: 0px;"></span>
最终目标是让人生充满幸福
没有”非得如此不可“的规定与限制，你的人生由你决定。<span id="transmark" style="display: none; width: 0px; height: 0px;"></span>
<div style="white-space: pre-wrap; line-height: 1.5; font-size: 14px;">与其因为没做的事后悔，倒不如因为做了而后悔。<span id="transmark" style="display: none; width: 0px; height: 0px;"></span></div>
人生没有失败。
学会放弃，但是不能对向前迈进死心，<div style="white-space: pre-wrap; line-height: 1.5; font-size: 14px;">也不要放弃持续尝试新事物的想法。<span id="transmark" style="display: none; width: 0px; height: 0px;"></span></div><span id="transmark" style="display: none; width: 0px; height: 0px;"></span><span id="transmark" style="display: none; width: 0px; height: 0px;"></span>
