活动策划执行规范

<div>市场、用户分析</div><div>活动主题</div><div>活动时间</div><div>活动平台</div><div>活动规则：活动流程、活动玩法</div><div>活动页面布局：页面随着用户心态变动不定期更新优化</div>

<div yne-bulb-block="paragraph" style="line-height: 1.875;"><div yne-bulb-block="paragraph" style="line-height: 1.875;">宽带推送-PC弹窗/WiFi版</div><div yne-bulb-block="paragraph" style="line-height: 1.875;">短信推送</div><div yne-bulb-block="paragraph" style="line-height: 1.875;">微信矩阵</div><div yne-bulb-block="paragraph" style="line-height: 1.875;">支付宝服务窗</div><div yne-bulb-block="paragraph" style="line-height: 1.875;">网厅/触屏厅</div><div yne-bulb-block="paragraph" style="line-height: 1.875;">广东天翼客户端/集团欢go客户端</div><div yne-bulb-block="paragraph" style="line-height: 1.875;">自助终端</div><div yne-bulb-block="paragraph" style="line-height: 1.875;">线下营业厅</div></div>

<div>微博</div><div>微信（KOL、朋友圈广告、微信支付广告）</div><div>新闻媒体（今日头条、新浪新闻）</div><div>论坛（知乎、猫扑、天涯、豆瓣、百度贴吧）</div><div>搜索引擎（百度百科、百度知道、百度经验、SEM竞价排名）</div><div>门户网站banner、网盟、合作引流</div>