Competitive rivalry1.Milk market was more monopolistic than juice.2.UP have extensive experience in beverage manufacturing.
Bargaining buyers
Bargaining suppliers
UP can find a stable way to buy raw material depends on their brand image.
1.Distributor has strong bargaining power2.Consumer has weak bargaining power
New entrants
Substitutes
1.Substitutes for juice should be other types of soft drinks like water or tea drink.2.Industry is in the rapid development.
