Nudestix
2019-04-30 18:13:10 0 举报AI智能生成
Describe Nudestix Digital Market Startegy
作者其他创作
大纲/内容
SOSTAC model
Situation Analysis
Competitior - In sephora and other retailers
Brands
Clinique
Chubby sticks
Broad vs. Nudestix focused on Natural Beauty
Nars
Similar to Nudestix
Difference in the Colors, formula
Nudestix's pencil can be used on cheeks
Bite Beauty
similar formula to Nudestix
DO NOT sell DIRECTLY on their website
Social Media
Trends to use instagram to do the ads
SWOT
Strength
Social media : Instagram, tumblr, and Youtube
Large follower + brand image
Weakness
Website Security
No security protect customer's identity
Search Engine Optimize
IS not benefiting, since they do not come up in popular makeup searches
Facebook
No long building community
Opportunities
Website Sales
Could generate more income by selling directly
Corporate with retailer - Sephora
Local
Huge opportunities to corporate with more retailers in different region
Maybe
Shoppers
Loblaws
International
Volume
Find different region's retailer
update website shipping area
Pricing
Need to consider pricing policy
Corporate with Sephora in China
15% increased with price but 47% of increased of the Tax
Product type has been limited
Direct Website sales
FInd way Lower the cost of Material
Corporate with local region's Manufature
Quality control cost
Pop up Shop
Threats
Too many competitors in the market
Target Market
Women
Easy application
Beginners
Netural Looks
Generation
Gen X
Millennials
Men???
Eyebrown
Hair product
Objectives
Sell
Sales through website
Corporate Retailers
Existed
Brands
Beautylish.com
Sephora. com
Birchbox.com
Urban Outfitter
Macy's
Blue Mercury
ULTA
Stores
Major Market Stores
Possible
Drive/Goal into every store
Increase the traffic
Possible
Light Luxury Industry
Michale Kros
Kate Spade
Coach
Fashion
White Collar women
Aritzia
Babaton
Wilfred
COS
Everlane
Brand Awareness
Unique design
Good Product combination
Good brand awareness
Nice Tin
Social Media
Paying strategy
Paying for the Beauty Blogger
Position brand
New
Hot
Functional
Focus on brand image
Communicating with customers and followers
Try to envolve more different age demographics
Working women
Possible Men
Strategy
Current - Digital Marketing
Social Media Sales
Instagram
Yourube
Tweet
Tumblr
Paid Startegy
Advertising budget
Security System for Direct sales
Beauty Blogger to promote their product
E-mail box to get feedback from the customers directly
Meta Tags
unique selling position
Natural
High-Quality
Functional
Fast and easy application
Tactics
Increase Brand awarenedd
Social Media
Short-nice video
Consitent statement in different socia media
Beauty Bloggers
Free samples
Pay them to use and endorse
Website
Website
Poor meta tags
Poor SEO
Corporate with other brands
Update content
Email marketing
feedback
Promotion info
New product
Benefit
Highest ROI
Sales directly to the customer
Need to protect
Actions
Increase Website security
Meta Tag
Control
Social Media
Brand images
Sunccess = amount of interation with customers
Email box on website
drive more sales
Tailor content on website
Consistent
Consicese
Slogan is a way too long
0 条评论
下一页
为你推荐
查看更多
抱歉，暂无相关内容 
