Persuasion

To whom am I speaking?

What do I want them to know, believe, or do as a result of my speech?

What is the most effective way of composing and presenting my speech toaccomplish that aim?

people are egocentrick

adapt your speech to their beliefs and interests

size

physical setting

demographic traits

disposition toward the topic

disposition toward the speaker

disposition toward the occasion

conduct a formal audience-analysis questionnaire

audience adaptation before the speech

audience adaptation during the speech

audience adaptation after the speech