To be audience-centered
To whom am I speaking?
What do I want them to know, believe, or do as a result of my speech?
What is the most effective way of composing and presenting my speech toaccomplish that aim?
The Psychology of Audiences
people are egocentrick
adapt your speech to their beliefs and interests
The major factors to consider in audience analysis
size
多读经典、反复琢磨，体会大师解决问题的过程。
physical setting
眼界的提升，内心的修炼
三观在人的一生，能发挥的重要性。
demographic traits
解决问题或者达成目标
disposition toward the topic
interest
knowledge
attitude
disposition toward the speaker
disposition toward the occasion
Get information about the audience
conduct a formal audience-analysis questionnaire
fixed-alternative questions
scale questions
open-ended questions
Adapt to the audience
audience adaptation before the speech
audience adaptation during the speech
audience adaptation after the speech
