Unattractiveproduce
Nuturalness -
Tastiness
1、Deliberately emphasizing the unattractiveness of the produce via “ugly” labeling acts as a signal that there is nothing “wrong” with the produce other than its appearance
Attributes
Steretype（ugliness penalty）
Label “ugly”
Healthiness
2、“Ugly” labeling may make consumers reevaluate the diagnosticity of visual appearance for assessing tastiness and healthiness
