RTA背景英文版

Current Status

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Unable to identify potential high-performing couriers

Targeted User Acquisition Tool

RTA Program 1.0(launched in 2022)

Solution

Beginner Preparation Camp

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RTA Courier Filtering

activate good-perfoming couriers after program

Increase incentices，activate good-perfoming couriers after program

Potential high-performing couriers leave due to extended wait times

Enrich RTA Courier Tags

High-performing Courier Filter

loose governance(new courier protection)

RTA Pilot Program

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Critical Factors

No entry requirements

Poor courier experienceCan't get activated