initial stage: Cradle Book in 15C
printing impact
Communication methods: Emotional appeals
Henry VIII(ruling class)
Microscopic aspect
macroscopic aspect
Martin Luther:Promote Protestantism
Restricting printing
the Renaissance
The Three Major Reforms
example
impact: challenge the traditional order
Similar to the manuscript
the Reformation
Utilize promotional materials
industrial engineering
impact
the content and form are traditional.
the scientific revolution
family
Audience: High illiteracy rate → Lack of rational thinking ability
later period
culture
social structure