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The Total Brand Management Framework

2012-10-17 14:03:31 2 举报
The Total Brand Management Framework
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Total Brand Management Framework是一种全面、系统化的方法，用于管理和提升品牌价值。它涵盖了从品牌定位、策略制定、到品牌传播和评估的全过程。这个框架强调了品牌管理的各个层面，包括品牌策略、品牌元素（如标志、口号等）、品牌体验和品牌关系。通过这个框架，企业可以更好地理解自己的品牌，制定有效的品牌策略，提升品牌知名度和忠诚度，从而增强市场竞争力。
Brand Management
Marketing
作者其他创作
大纲/内容
BudgetAllocation
Brand CharacterBrand Identity
3.Brand Learing and Knowledge Transfer
Global ManagementBrand Positioning
Commitment /Support
Messagesand CreativeExpression
CommunicationChannels
MeasurementManagement &Investment Strategy
TargetSegments
Product andServiceDesign
Operations
Brand Vision
4.Brand Implementation and Tactics
1.Brand Foundation and Direction
Customer Insight
Business Strategy
Integrated PlanningBrand System
People in the organization learn to build / live the brand with consistency and coherence.3.Brand Learning and Knowledge Transfer
Culture & Values
The Total Brand Management Framework
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