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Brand Resonance Pyramid

2014-09-28 18:40:25 5 举报
Brand Resonance Pyramid
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大纲/内容
1. Identity =Who are you ?
Salience
2. Meaning =What are you ?
4. Relationships =What about you and me ?
Resonance
3. Response =What about you ?
Judgment Feelings
Performance Imagery
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