Marketing Processes - High Level
2012-12-21 17:16:24 1 举报作者其他创作
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4.1 DetermineAnalysisScope and Goals
2.0 Campaign Creation
5.1 Asset Management
3.0 Campaign Execution
3.6 Cammpaign Monitioring & Evaluation
1.3 Develop marketing communication plan
4.3 Buide/Analyze Models
3.4 Test Campaign
5.0 Digital Asset Management
2.1 ReviewCampaingOpportunities
1.0 Marketing Planning
3.3 Produce Campaign Matenials & Offer
2.3 Execute Feasibility Test
4.2 Review Previous Period Analysis and Apply learnings
2.4 Develop Campign Project Plan
3.5 Cammpaign Rollout
0.0Marketing Strategy Overall:
1.1 Program Goals
5.2 Asset Administeration
4.0 CustomerInsight Analysis
3.2 Build Campaign Audience
4.4 Generate Insights/Reports
2.2 Select Compaign to launch
Marketing Processes - High Level
3.1 Organize Campaign
1.2 Project approval and funding
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