Product and Brand Positioning

Stow

- Brand A

- Bacon and eggs

Brand B-

- Pancakes

Brand C-

Inexpensive

-Hotcereal

Instant -breakfast

(b) Brand-positioning Map(Instant Breakfast Maarket)

Coldcereal-

Expensive

(a) Product-positioning Map(Breakfast Market)

Low price per ounce

High price per ounce

High in catiories

Low in catories

Quick