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Integrating Marketing Communications to Build Brand Equity

2015-05-28 11:21:49 8 举报
Integrating Marketing Communications to Build Brand Equity
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Integrating Marketing Communications to Build Brand Equity
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Brand Resonance Pyramid
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Advertising
Events
Brandawareness
BrandEquity
Brandresponses
Brandimage
Brandrelationships
Personalselling
Public relations& publicity
Directmarketing
Salespromotion
MarketingCommunicationsProgram
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