农特商学院第一期

<p class="MsoNormal"><span style="font-family:宋体;mso-ascii-font-family:Calibri;<br>mso-ascii-theme-font:minor-latin;mso-fareast-font-family:宋体;mso-fareast-theme-font:<br>minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin">科技产品思维在农产品的跨界运用</span><span lang="EN-US"><o:p></o:p></span></p>

<p class="MsoNormal"><span style="font-family:宋体;mso-ascii-font-family:Calibri;<br>mso-ascii-theme-font:minor-latin;mso-fareast-font-family:宋体;mso-fareast-theme-font:<br>minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin">什么样的品牌才是用户喜欢的品牌</span><span lang="EN-US"><o:p></o:p></span></p>

<span style="font-size:10.5pt;mso-bidi-font-size:11.0pt;<br>font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;<br>mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:<br>minor-latin;mso-bidi-font-family:&quot;Times New Roman&quot;;mso-bidi-theme-font:minor-bidi;<br>mso-ansi-language:EN-US;mso-fareast-language:ZH-CN;mso-bidi-language:AR-SA">借助社群力量引爆品牌</span>

<span style="font-size:10.5pt;mso-bidi-font-size:11.0pt;<br>font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;<br>mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:<br>minor-latin;mso-bidi-font-family:&quot;Times New Roman&quot;;mso-bidi-theme-font:minor-bidi;<br>mso-ansi-language:EN-US;mso-fareast-language:ZH-CN;mso-bidi-language:AR-SA">起盘策略，产品分析，规划定位</span>

<span style="font-size:10.5pt;mso-bidi-font-size:11.0pt;<br>font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;<br>mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:<br>minor-latin;mso-bidi-font-family:&quot;Times New Roman&quot;;mso-bidi-theme-font:minor-bidi;<br>mso-ansi-language:EN-US;mso-fareast-language:ZH-CN;mso-bidi-language:AR-SA">农产品潜在价值挖掘</span><span style="font-size:10.5pt;mso-bidi-font-size:11.0pt;font-family:&quot;Calibri&quot;,sans-serif;<br>mso-ascii-theme-font:minor-latin;mso-fareast-font-family:宋体;mso-fareast-theme-font:<br>minor-fareast;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:&quot;Times New Roman&quot;;<br>mso-bidi-theme-font:minor-bidi;mso-ansi-language:EN-US;mso-fareast-language:<br>ZH-CN;mso-bidi-language:AR-SA"></span>

<p class="MsoNormal"><span style="font-family:宋体;mso-ascii-font-family:Calibri;<br>mso-ascii-theme-font:minor-latin;mso-fareast-font-family:宋体;mso-fareast-theme-font:<br>minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin">迭代升级的商业模式变革</span><span lang="EN-US"><o:p></o:p></span></p>

<p class="MsoNormal"><span style="font-family:宋体;mso-ascii-font-family:Calibri;<br>mso-ascii-theme-font:minor-latin;mso-fareast-font-family:宋体;mso-fareast-theme-font:<br>minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin">迭代升级的风险控制及后服务角度（如物流）</span><span lang="EN-US"><o:p></o:p></span></p>

<p class="MsoNormal"><span style="font-family:宋体;mso-ascii-font-family:Calibri;<br>mso-ascii-theme-font:minor-latin;mso-fareast-font-family:宋体;mso-fareast-theme-font:<br>minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin">品牌估值和资本化策略</span><span lang="EN-US"><o:p></o:p></span></p>

<p class="MsoNormal"><span style="font-family:宋体;mso-ascii-font-family:Calibri;<br>mso-ascii-theme-font:minor-latin;mso-fareast-font-family:宋体;mso-fareast-theme-font:<br>minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin">产品素材库的构建方法</span><span lang="EN-US"><o:p></o:p></span></p>

<p class="MsoNormal"><span style="font-family:宋体;mso-ascii-font-family:Calibri;<br>mso-ascii-theme-font:minor-latin;mso-fareast-font-family:宋体;mso-fareast-theme-font:<br>minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin">提升产品颜值的有效方法</span><span lang="EN-US"><o:p></o:p></span></p>

<span style="font-size:10.5pt;mso-bidi-font-size:11.0pt;<br>font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;<br>mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:<br>minor-latin;mso-bidi-font-family:&quot;Times New Roman&quot;;mso-bidi-theme-font:minor-bidi;<br>mso-ansi-language:EN-US;mso-fareast-language:ZH-CN;mso-bidi-language:AR-SA">如何写出信息精准的产品文案</span>

<p class="MsoNormal"><span style="font-size:10.5pt;mso-bidi-font-size:11.0pt;<br>font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;<br>mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:<br>minor-latin;mso-bidi-font-family:&quot;Times New Roman&quot;;mso-bidi-theme-font:minor-bidi;<br>mso-ansi-language:EN-US;mso-fareast-language:ZH-CN;mso-bidi-language:AR-SA">产品手册制作方法</span><span style="font-family:宋体;mso-ascii-font-family:Calibri;<br>mso-ascii-theme-font:minor-latin;mso-fareast-font-family:宋体;mso-fareast-theme-font:<br>minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin">、会病毒式传播、会引流精准人群</span><span lang="EN-US"><o:p></o:p></span></p>

<span style="font-size:10.5pt;mso-bidi-font-size:11.0pt;<br>font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;<br>mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:<br>minor-latin;mso-bidi-font-family:&quot;Times New Roman&quot;;mso-bidi-theme-font:minor-bidi;<br>mso-ansi-language:EN-US;mso-fareast-language:ZH-CN;mso-bidi-language:AR-SA">制定规范化的品牌营销策略</span>

<p class="MsoNormal"><span style="font-family:宋体;mso-ascii-font-family:Calibri;<br>mso-ascii-theme-font:minor-latin;mso-fareast-font-family:宋体;mso-fareast-theme-font:<br>minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin">案例解读：农特的五大案例</span><span lang="EN-US"><o:p></o:p></span></p>

<p class="MsoNormal"><span style="font-family:宋体;mso-ascii-font-family:Calibri;<br>mso-ascii-theme-font:minor-latin;mso-fareast-font-family:宋体;mso-fareast-theme-font:<br>minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin">单品营销与产品产业链的接入</span><span lang="EN-US"><o:p></o:p></span></p>

<p class="MsoNormal"><span style="font-family:宋体;mso-ascii-font-family:Calibri;<br>mso-ascii-theme-font:minor-latin;mso-fareast-font-family:宋体;mso-fareast-theme-font:<br>minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin">从产品品牌化到人格化、社交化的升级</span><span lang="EN-US"><o:p></o:p></span></p>

<span style="font-size:10.5pt;mso-bidi-font-size:11.0pt;<br>font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;<br>mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:<br>minor-latin;mso-bidi-font-family:&quot;Times New Roman&quot;;mso-bidi-theme-font:minor-bidi;<br>mso-ansi-language:EN-US;mso-fareast-language:ZH-CN;mso-bidi-language:AR-SA">互联网农产品品牌四大特征</span>

<p class="MsoNormal"><span style="font-family:宋体;mso-ascii-font-family:Calibri;<br>mso-ascii-theme-font:minor-latin;mso-fareast-font-family:宋体;mso-fareast-theme-font:<br>minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin">互联网思维对农产品品牌类别划分</span><span lang="EN-US"><o:p></o:p></span></p>

<p class="MsoNormal"><span style="font-family:宋体;mso-ascii-font-family:Calibri;<br>mso-ascii-theme-font:minor-latin;mso-fareast-font-family:宋体;mso-fareast-theme-font:<br>minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin">产品跨界组合潜力挖掘</span><span lang="EN-US"><o:p></o:p></span></p>

<p class="MsoNormal"><span style="font-family:宋体;mso-ascii-font-family:Calibri;<br>mso-ascii-theme-font:minor-latin;mso-fareast-font-family:宋体;mso-fareast-theme-font:<br>minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin">如何打造最佳的传播渠道与方式</span><span lang="EN-US"><o:p></o:p></span></p>

<p class="MsoNormal"><span style="font-family:宋体;mso-ascii-font-family:Calibri;<br>mso-ascii-theme-font:minor-latin;mso-fareast-font-family:宋体;mso-fareast-theme-font:<br>minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin">如何驱动产品互联网品牌打造和推动营销</span><span lang="EN-US"><o:p></o:p></span></p>