Brand driven P&L
2021-01-14 15:23:28 1 举报
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Brand driven P&L 1.14
作者其他创作
大纲/内容
DIM
a. Treatment/brand/product
Insulin
GLP-1
BBU
Others
org
b. Region/rep/hospital
c. VP area/team/FTE
d. Field/Non-field
Cost center
FTE
e. Activity
S&D
Plan/realized
Time
FY/YTD/QTD/MTD
...
1.EX-NN sales
Price
Ex-NN price (ARP)
bidding
...
Volume
In-market volume
Stock movement
2. COGS (fmc07 by strength)
(3. Gross profit)
4. TOC
function
S&D
R&D
Admin
account category
C&B
Distribution cost
Promotion
Other capacity
Other costs
(5.OP)
Behavior
Listing
Activity
NN meeting
Non-NN meeting
GSA
Lunch dinner talk
S&D
Sample
Call
FTE
function
S&D
R&D
Admin
Market data
NN
Competitor
Patient
HCP
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