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Brand driven P&L

2021-01-14 15:23:28   1  举报

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Brand driven P&L 1.14

P&L

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作者其他创作

大纲/内容

DIM

a. Treatment/brand/product

Insulin

GLP-1

BBU

Others

org

b. Region/rep/hospital

c. VP area/team/FTE

d. Field/Non-field

Cost center

FTE

e. Activity

S&D

Plan/realized

Time

FY/YTD/QTD/MTD

...

1.EX-NN sales

Price

Ex-NN price (ARP)

bidding

...

Volume

In-market volume

Stock movement

2. COGS (fmc07 by strength)

(3. Gross profit)

4. TOC

function

S&D

R&D

Admin

account category

C&B

Distribution cost

Promotion

Other capacity

Other costs

(5.OP)

Behavior

Listing

Activity

NN meeting

Non-NN meeting

GSA

Lunch dinner talk

S&D

Sample

Call

FTE

function

S&D

R&D

Admin

Market data

NN

Competitor

Patient

HCP

 Collect

Get Started

L16

 Collect

Get Started

L10

 Collect

Get Started

légende

 Collect

Get Started

L6













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