marketing plan

c

DefineE-marketingStrategy

1

3

a

Profile.Measure & Improve

BusinessObjectives

CDeliveringResultsOnline

BSelectingthe StrategicApproach

DefineE-communicationsmix

ImplementCustomerExperience

b

ExecuteE-communications

ADefiningthe OnlineOpportunity

ImplementE-marketingPlan

DefineCustomer ValueProposition

SetE-marketingObjectives

4

EvaluatingE-marketingPerformance

2

AssessOnlineMarketplace