marketing plan
2012-10-12 13:20:14 4 举报Marketing plan process
作者其他创作
大纲/内容
c
DefineE-marketingStrategy
1
3
a
Profile.Measure & Improve
BusinessObjectives
CDeliveringResultsOnline
BSelectingthe StrategicApproach
DefineE-communicationsmix
ImplementCustomerExperience
b
ExecuteE-communications
ADefiningthe OnlineOpportunity
ImplementE-marketingPlan
DefineCustomer ValueProposition
SetE-marketingObjectives
4
EvaluatingE-marketingPerformance
2
AssessOnlineMarketplace
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