four criteria in the Cycle time metric

CONSISTENCY

COLLABORATION

COMPLIANCE

CONTROL

2

METRICS

1

Time to synchronize

Time to market

Multichannel resources at points of purchase Domestic Countries Market segments

Customers and stakeholders of engagement theaters On-demand access to resources Fulfilment to individual personas

Time to satisfy

CRITERIA

3

4

CYCLE TIME

Time to customerize

Form concept to channel or store shelfCustomer requirementsCollaborative development Product launch