four criteria in the Cycle time metric
2012-10-15 15:09:52 0 举报The diagram depicts four criteria by which a CMO can measure the efficiency of the marketing process.
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CONSISTENCY
COLLABORATION
COMPLIANCE
CONTROL
2
METRICS
1
Time to synchronize
Time to market
Multichannel resources at points of purchase Domestic Countries Market segments
Customers and stakeholders of engagement theaters On-demand access to resources Fulfilment to individual personas
Time to satisfy
CRITERIA
3
4
CYCLE TIME
Time to customerize
Form concept to channel or store shelfCustomer requirementsCollaborative development Product launch
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