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Internet marketing strategy process

2012-10-15 14:13:01 1 举报
Internet marketing strategy process
Marketing Process
Marketing Strategy
Marketing
作者其他创作
大纲/内容
Businessobjectives
b. Assess onlinemarketplace
b. Definee-communicationsmix
b. Executee-communications
1.Set e-marketingobjectives
2. Define e-marketingstrategy
a. Define customer valueproposition
3. Implemente-marketingplan
a. Evaluatee-marketingperformance
a. Implementcustomerexperience
A.Defining the online opportunity B.Selecting the strategic approach C.Delivering results online
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