第十五章：社会性判断理论

接受：人们对于原因认为是能够或者值得思考的

拒绝：人们认为观点是无道理的或者是令人感到不舒服的

冷漠：观点既不是可以接受的也不是不能接受的

第一，对于冷漠的事件的态度是由于不存在对该事件的态度，因此表现得冷漠

<span class="high-light-bg" left-pos="0|72" right-pos="0|72" space="">第二，奈德拒绝所有五报表提供安全保证。</span><span left-pos="73|107" right-pos="73|107" space="">根据社会判断理论，广泛的拒绝是典型的高自我卷入。</span>

第三，<span class="high-light-bg" left-pos="0|66" right-pos="0|66" space="1|&#10;">几乎对一个问题持极端观点的人</span> <p class="luoma-pinyin-kor luoma-output" style="display: none;"><span class="luoma-output-item"><em class="luoma-ouput-pinyin">jī</em><span class="luoma-output-kor">几</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">hū</em><span class="luoma-output-kor">乎</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">duì</em><span class="luoma-output-kor">对</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">yī</em><span class="luoma-output-kor">一</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">gè</em><span class="luoma-output-kor">个</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">wèn</em><span class="luoma-output-kor">问</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">tí</em><span class="luoma-output-kor">题</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">chí</em><span class="luoma-output-kor">持</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">jí</em><span class="luoma-output-kor">极</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">duān</em><span class="luoma-output-kor">端</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">guān</em><span class="luoma-output-kor">观</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">diǎn</em><span class="luoma-output-kor">点</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">de</em><span class="luoma-output-kor">的</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">rén</em><span class="luoma-output-kor">人</span> </span> </p><p class="ordinary-output source-output" style="display: none;" dir="ltr">always care deeply.</p><span left-pos="67|18" right-pos="0|18" space="1|&#10;">总是深深地关心。</span>

冲突对比：<span class="high-light-bg ordinary-span-edit" left-pos="0|143" right-pos="0|143" space="" tabcount="-1">一种感性的错误，使人们判断消息下降到他们的拒绝范围</span>

<span left-pos="0|47" right-pos="0|47" space="">同化是相反的判断错误。</span><span class="high-light-bg" left-pos="48|137" right-pos="48|137" space="">这是橡皮筋的效果，得出一个想法，似乎她和演讲者的观点是相同的。</span><span left-pos="186|79" right-pos="186|79" space="">同化发生时，消息属于接受的纬度。</span>

飞镖效应

态度转变的两个阶段

方法1：将自己的观点进入听众可以接受的观念的边缘，以边缘化的形式来取得认同

方法2：社会方法

关于大学生需要多久的睡眠时间才能达到充分的睡眠的调查

关于大学生酒精消费的情况调查

关于大学生向家中要钱情况的调查

<span class="high-light-bg" left-pos="0|186" right-pos="0|186" space="">社会判断理论提供了一个特定的预测，即在听到或读到他或她接受或拒绝的信息中会发生什么。</span>

<span class="high-light-bg" left-pos="0|108" right-pos="0|108" space="1|&#10;">社会判断理论需要定量研究，而这正是社会科学家所设计的.。</span> <p class="luoma-pinyin-kor luoma-output" style="display: none;"><span class="luoma-output-item"><em class="luoma-ouput-pinyin">shè</em><span class="luoma-output-kor">社</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">huì</em><span class="luoma-output-kor">会</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">pàn</em><span class="luoma-output-kor">判</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">duàn</em><span class="luoma-output-kor">断</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">lǐ</em><span class="luoma-output-kor">理</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">lùn</em><span class="luoma-output-kor">论</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">xū</em><span class="luoma-output-kor">需</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">yào</em><span class="luoma-output-kor">要</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">dìng</em><span class="luoma-output-kor">定</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">liàng</em><span class="luoma-output-kor">量</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">yán</em><span class="luoma-output-kor">研</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">jiū</em><span class="luoma-output-kor">究</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin"></em><span class="luoma-output-kor">，</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">ér</em><span class="luoma-output-kor">而</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">zhè</em><span class="luoma-output-kor">这</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">zhèng</em><span class="luoma-output-kor">正</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">shì</em><span class="luoma-output-kor">是</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">shè</em><span class="luoma-output-kor">社</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">huì</em><span class="luoma-output-kor">会</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">kē</em><span class="luoma-output-kor">科</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">xué</em><span class="luoma-output-kor">学</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">jiā</em><span class="luoma-output-kor">家</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">suǒ</em><span class="luoma-output-kor">所</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">shè</em><span class="luoma-output-kor">设</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">jì</em><span class="luoma-output-kor">计</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin">de</em><span class="luoma-output-kor">的</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin"></em><span class="luoma-output-kor">.</span> </span> <span class="luoma-output-item"><em class="luoma-ouput-pinyin"></em><span class="luoma-output-kor">。</span> </span> </p><p class="ordinary-output source-output" style="display: none;" dir="ltr">But compared to the hundreds of empirical studies run to test and refi ne other leading theories of persuasion, the research base of SJT is relatively small.</p><p class="ordinary-output target-output clearfix"><span left-pos="110|157" right-pos="0|157" space="1|&#10;">但相比于成百上千的实证研究运行测试和完善其他领导理论的说服力，社会判断理论研究基础比较小。</span> </p>

<span class="high-light-bg" left-pos="0|102" right-pos="0|102" space="">这是一个优雅的概念的说服过程，是在属于我的接受范围内的前提下。</span>